Olympic fever is in full swing with the opening ceremonies happening tomorrow. Here at MediaMiser, we thought it’d be fun to analyze the media coverage leading up to the games and take a look at some of the lighter issues. Here’s a taste from the executive summary:

We spent the month of January examining the lighter side of pre-Olympic coverage. Much of the information gathered and analyzed has been assembled in this report to create a fun look at the following areas:

• “Truthiness” and the Olympics
• The Olympic red mittens
• The media’s favourite Olympic sport
• Top six “hyped” hockey teams
• Olympics in the blogosphere
• Olympic Tweets

Some of the findings were surprising. For example, Canada isn’t the country whose media wrote most about our ubiquitous red mittens. However, it should come as no shock to anyone that the Olympic sport covered most by online media was hockey.

And here’s a sample chart, showing the top-10 talked-about sports:

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