You may have seen our post last Friday, when we outlined the most-mentioned toys on Twitter after a week’s worth of monitoring.
We’ve now expanded our hot toys monitoring to include more of the digital landscape with Reddit posts, public Facebook posts, YouTube videos, blog posts, online news stories and public Twitter posts.
And what better day than Black Friday, with things like this happening often in the pursuit of these very items, to offer a follow-up?
Skylanders SWAP Force, which dominated last week’s pack of 17 with a 27-per-cent share of voice, consolidated its grip on the No. 1 spot by jumping six per cent (to 33 per cent overall).
Barbie & Her Sisters In A Pony Tale (yes, I just said that) also rose one per cent during the week.
As far as Skylanders SWAP Force goes, well, people just can’t seem to get enough of this game. Early reviews from Twitter users have been glowing:
Skylanders SWAP Force is the most fun I have had with a game for the longest time. Thanks @SkylandersGame!
— Alex Fernandez (@alexfislegend) November 29, 2013
Heck, Skylanders SWAP Force is so popular that even professional video game testers — people who get to play video games for a living — are excited to get it:
Just got an email saying I have a package at work. Im hoping its #Skylanders swap force.
— scott tester (@theBEARHANDS) November 29, 2013
The reception has been a little more mixed for some of the other toys (we’ll run a sentiment analysis on the top five toys in next week’s post).
While some were quick to proclaim their love for Big Hugs Elmo, for instance:
— Debbie Hudon (@debd1960) November 29, 2013
…Others weren’t so sure, with some even waxing philosophical about the plush little guy’s implications on modern society:
Big Hugs Elmo is the most depressing commentary on our society that I’ve seen yet. Do we really need to outsource hugs to a toy?
— Michael P. Ventura (@mpventura) November 29, 2013
We’ll continue monitoring our top social toys of 2013 into December, with a final infographic to come just before the holidays.