Turning News Into Knowledge
Visit our blog for the latest news, trends and tips on PR and social media measurement
Senior Management Team
When Brett Serjeantson and Chris Morrison met as fellow students in a public relations program, they soon found themselves knee-deep in newspaper clippings while completing a media monitoring assignment.
Years later, this experience inspired the two budding entrepreneurs to collaborate on the creation of an easy-to-use technology-based system for gathering and analyzing media intelligence. In 2003, MediaMiser was born, and later that year, Martin Lyster was brought on board.
David Nadeau joined MediaMiser as Chief Technology Officer in 2011 after the acquisition of InfoGlutton Solutions, which he founded in 2009.
Contact Brett: 
Brett Serjeantson - Owner, Chief Executive Officer
The technological visionary behind MediaMiser’s patented media monitoring and analysis solution, Brett leads a talented product development team that continually comes up with innovations to the firm’s web-based media analysis platform and information system. Brett is valued both for his holistic view of the firm’s overall mission and vision as well as for how he employs his instincts and skills to keep all employees focused on the key goals of innovation and client satisfaction.
- Pioneered online lead generation and developed customer portals while a developer at QNX Software Systems
- In-depth experience in the high-tech industry
- Accomplished SAAS developer and architect
- A graduate of the
University of Western Ontario andAlgonquin College - A member of IABC
Contact Chris:
Chris Morrison - Owner, President, and Vice-President of Client Services
Chris’s public relations agency experience and his daily contact with customers are key to helping MediaMiser provide products and services that offer hands-on solutions for ever-evolving client needs. His managerial insights are instrumental in the company’s success as are the roles he plays in overseeing a dedicated client services team, developing and delivering effective client training programs, and running the company’s B.C. office.
- Graduate (honours) of the Algonquin College public relations program
- Extensive experience in PR & communications measurement
- Satellite member, Algonquin PR Program Advisory Committee
- Member of Canadian Public Relations Society
Contact Martin:
Martin Lyster - Owner and Chief Operations Officer
Martin not only is in charge of MediaMiser’s day-to-day operations but also uses his financial acumen to manage the firm’s finances. His professional bank of knowledge and expertise, sought after both at the management table as well as in the office, enable him to make significant contributions to every aspect of the company’s operations, from identifying new business opportunities to supervising the growing and successful sales team.
- In-depth experience in financial management and ecommerce
- CPA designation from the Australian CPAs and Deakin University
- Bachelor of Commerce from the Curtin University of Technology in Western Australia
- Former manager of finance at QNX Software Systems
- Founder of two e-commerce businesses
Contact David:
David Nadeau - Chief Technology Officer
David Nadeau joined MediaMiser as Chief Technology Officer in 2011 after the acquisition of InfoGlutton Solutions, which he founded in 2009. He has worked for the National Research Council of Canada, OpenPlaces Inc. and Copernic Technologies Inc.
- PhD from the University of Ottawa in machine learning and computer science
- Master's degree from Université Laval in natural language processing
- 12 years of experience as a researcher and programmer