Sample Media Analysis Reports

We’re media data junkies here at MediaMiser. So much so, in fact, that we do media analysis reports just for fun using MediaMiser software! Check back often to see our latest work.

Social Media Camp 2013

Hundreds of social media experts and enthusiasts recently landed in Victoria for a two-day Social Media Camp, featuring five distinguished keynotes. So how did they do?

Read More

Social Media Camp 2013

Hundreds of social media experts and enthusiasts recently landed in Victoria for a two-day Social Media Camp, featuring five distinguished keynotes. So how did they do?

Read More


A Sea of Troubles: PR Impact of Bad Carnival Cruise News

It was a tough February and March for Carnival Cruise Lines, to put it mildly.

The disabled and drifting Carnival Dream cruise liner had a rather messy, shall we say, experience in the media in February. Descriptions of stranded, miserable passengers and disgusting conditions spurred a dramatic spike in mentions in online and print media of the cruise line company.

Read More

A Sea of Troubles: PR Impact of Bad Carnival Cruise News

It was a tough February and March for Carnival Cruise Lines, to put it mildly.

The disabled and drifting Carnival Dream cruise liner had a rather messy, shall we say, experience in the media in February. Descriptions of stranded, miserable passengers and disgusting conditions spurred a dramatic spike in mentions in online and print media of the cruise line company.

Read More


The 2013 Super Bowl

This year’s Super Bowl, which went down between the Jim Harbaugh-coached San Francisco 49ers and John Harbaugh-led Baltimore Ravens, was a hotly contested affair – and that was just on the field.

But there was another, slightly different battle taking place on the screens of your televisions, tablets, laptops and other devices. This was the battle of the brands, and as it raged on several fronts in North America, Europe and the rest of the world as the pigskin flew in New Orleans.

Read More

The 2013 Super Bowl

This year’s Super Bowl, which went down between the Jim Harbaugh-coached San Francisco 49ers and John Harbaugh-led Baltimore Ravens, was a hotly contested affair – and that was just on the field.

But there was another, slightly different battle taking place on the screens of your televisions, tablets, laptops and other devices. This was the battle of the brands, and as it raged on several fronts in North America, Europe and the rest of the world as the pigskin flew in New Orleans.

Read More


Top Holiday Toys of 2012

The holidays are a time for both giving and getting, and we all know what that means for kids... lots and lots of toys!

But which gadgets, baubles and other knick-knacks on the Toys R Us 2012 Hot Toy List are trending the strongest on Twitter during the holidays?

Read More

Top Holiday Toys of 2012

The holidays are a time for both giving and getting, and we all know what that means for kids... lots and lots of toys!

But which gadgets, baubles and other knick-knacks on the Toys R Us 2012 Hot Toy List are trending the strongest on Twitter during the holidays?

Read More


The NHL Lockout

In September 2012, the NHL began its lockout. Rinks were silent, players were suddenly stuck with very little to do and fans were, in a word, upset. Download the infographic to find out what happened on Twitter as soon as an agreement was made.

Read More

The NHL Lockout

In September 2012, the NHL began its lockout. Rinks were silent, players were suddenly stuck with very little to do and fans were, in a word, upset. Download the infographic to find out what happened on Twitter as soon as an agreement was made.

Read More


The 2012 Olympics on Twitter

This year's Olympics were more 'social' than ever and MediaMiser tracked all of the tweets around the games. Find out what athletes, events and sponsors got the most social buzz in this infographic.

Read More

The 2012 Olympics on Twitter

This year's Olympics were more 'social' than ever and MediaMiser tracked all of the tweets around the games. Find out what athletes, events and sponsors got the most social buzz in this infographic.

Read More


Taking the temperature on Obamacare

MediaMiser tracked the Twitter conversation about US President Obama’s pending health care bill known as Obamacare. Download the infographic to find out what the American people are saying about this piece of legislation.

Read More

Taking the temperature on Obamacare

MediaMiser tracked the Twitter conversation about US President Obama’s pending health care bill known as Obamacare. Download the infographic to find out what the American people are saying about this piece of legislation.

Read More


Camping goes social in Victoria!

MediaMiser tracked traditional and social media mentions at Social Media Camp Victoria which was held June 8-9. Check out the infographic to learn which social media mavens out-Tweeted their peers and what they were saying.

Read More

Camping goes social in Victoria!

MediaMiser tracked traditional and social media mentions at Social Media Camp Victoria which was held June 8-9. Check out the infographic to learn which social media mavens out-Tweeted their peers and what they were saying.

Read More


The Biebs takes over Twitter at the Junos

MediaMiser took to Twitter on Juno weekend to see which artists received the most mentions, which days featured the most chatter and which celebrity-watchers had the most influence (plus, we just had to gauge the popularity of host William Shatner while we were at it). Check out our infographic above!

Read More

The Biebs takes over Twitter at the Junos

MediaMiser took to Twitter on Juno weekend to see which artists received the most mentions, which days featured the most chatter and which celebrity-watchers had the most influence (plus, we just had to gauge the popularity of host William Shatner while we were at it). Check out our infographic above!

Read More


The NDP leadership race on Twitter

MediaMiser tracked Twitter mentions and sentiment during 2012's NDP leadership campaign! We looked at which candidates, issues and ideas got the most traction during the contest to succeed the party's former leader, Jack Layton.

And though Thomas Mulcair ended up taking the leadership, he had some stiff competition entering into the final weekend as shown by these articles mentioning our project in the Toronto Star and on Huffington Post Canada.

Read More

The NDP leadership race on Twitter

MediaMiser tracked Twitter mentions and sentiment during 2012's NDP leadership campaign! We looked at which candidates, issues and ideas got the most traction during the contest to succeed the party's former leader, Jack Layton.

And though Thomas Mulcair ended up taking the leadership, he had some stiff competition entering into the final weekend as shown by these articles mentioning our project in the Toronto Star and on Huffington Post Canada.

Read More


Politics goes social at Liberal Convention

In mid-January, the Liberal Party of Canada came together in Ottawa to choose its next president. And while Mike Crawley would eventually go on to claim the party presidency, it wasn't a cakewalk by any means his closest rival, Sheila Copps, came within a hair's breadth of winning.

But what happened on Twitter during the three-day extravaganza? Below, we've listed the top influencers and most prolific users that tweeted about the Liberal Convention.

Read More

Politics goes social at Liberal Convention

In mid-January, the Liberal Party of Canada came together in Ottawa to choose its next president. And while Mike Crawley would eventually go on to claim the party presidency, it wasn't a cakewalk by any means his closest rival, Sheila Copps, came within a hair's breadth of winning.

But what happened on Twitter during the three-day extravaganza? Below, we've listed the top influencers and most prolific users that tweeted about the Liberal Convention.

Read More


How Media Coverage Affects Sales

Ever wonder just how much a front page story actually does for your bottom line?

According to this report featuring an analysis of Toyota Motor Corp.'s U.S. media coverage from January to May of 2011 the overall number of
Toyota-related articles and media mentions showed a direct correlation with that company's sales figures.

Read More

How Media Coverage Affects Sales

Ever wonder just how much a front page story actually does for your bottom line?

According to this report featuring an analysis of Toyota Motor Corp.'s U.S. media coverage from January to May of 2011 the overall number of
Toyota-related articles and media mentions showed a direct correlation with that company's sales figures.

Read More


Keystone Excel Analysis

This report is meant to highlight the scope and nature of social and online media coverage pertaining to the Keystone XL project, during the month of November 2011. Using keywords, MediaMiser selected 1,275 online news articles (including syndicated articles and columns) in November along with 34,835 tweets collected from Nov. 7 to 30. MediaMiser randomly selected 141 news articles, which were toned on a five-point scale.

Read More

Keystone Excel Analysis

This report is meant to highlight the scope and nature of social and online media coverage pertaining to the Keystone XL project, during the month of November 2011. Using keywords, MediaMiser selected 1,275 online news articles (including syndicated articles and columns) in November along with 34,835 tweets collected from Nov. 7 to 30. MediaMiser randomly selected 141 news articles, which were toned on a five-point scale.

Read More


United Breaks Guitars viral analysis

On July 6, 2009, Sons of Maxwell, a band from Nova Scotia, posted a protest music video on Youtube, recounting its negative experiences with United Airlines.

The music video, United Breaks Guitars, immediately started to attract attention on Youtube and in other social media, such as blogs and Twitter.

Read More

United Breaks Guitars viral analysis

On July 6, 2009, Sons of Maxwell, a band from Nova Scotia, posted a protest music video on Youtube, recounting its negative experiences with United Airlines.

The music video, United Breaks Guitars, immediately started to attract attention on Youtube and in other social media, such as blogs and Twitter.

Read More


The Rebranding of Canadas Military

When on Aug. 15, 2011 Althia Raj broke the story of the re-branding of Canada's navy and air force to include the Royal moniker, she most likely knew it would stir a hornets nest of debate.

This got us wondering a few things on just how well the rebranding had gone over, not only with the traditional media, of course, but also with those who shared their opinions on Twitter.

Read More

The Rebranding of Canadas Military

When on Aug. 15, 2011 Althia Raj broke the story of the re-branding of Canada's navy and air force to include the Royal moniker, she most likely knew it would stir a hornets nest of debate.

This got us wondering a few things on just how well the rebranding had gone over, not only with the traditional media, of course, but also with those who shared their opinions on Twitter.

Read More


The 2012 Super Bowl

Just how much brand traction did the most popular Super Bowl commercials generate?

Check out this 25-page report outlining activity on Facebook, Twitter and YouTube, and how that activity translated into brand awareness for Volkswagen, Audi, Best Buy, Doritos and other major companies and brands.

Read More

The 2012 Super Bowl

Just how much brand traction did the most popular Super Bowl commercials generate?

Check out this 25-page report outlining activity on Facebook, Twitter and YouTube, and how that activity translated into brand awareness for Volkswagen, Audi, Best Buy, Doritos and other major companies and brands.

Read More


Spreading the News: Twitter and the 2011 Federal Election

After a long and hard-fought campaign, The Globe and Mail has been elected via Twitter as the most-linked Canadian news source during the 2011 federal election. Congratulations to the Globe!

Read More

Spreading the News: Twitter and the 2011 Federal Election

After a long and hard-fought campaign, The Globe and Mail has been elected via Twitter as the most-linked Canadian news source during the 2011 federal election. Congratulations to the Globe!

Read More