May 3, 2004
MediaMiser Opens Toronto Office
Ottawa, Toronto - Ottawa-based MediaMiser Ltd. has expanded into the Toronto area
with the opening of a new office and addition of a new team member in the region.
"We've been expanding quickly in the corporate and agency sectors," says Chris Morrison,
vice president of client services. "Many headquarters and agencies are located in the
Toronto area, so we decided that establishing a presence there is in our best interest."
One of Toronto's fastest growing sectors is new media, an area that provides technology
products and services to media markets. The city also boasts the second lowest operating
costs in North America as well as having the largest concentration of communications
budgets in Canada.
"Toronto offers a lot of possibilities for a company with cutting edge media analysis
software like MediaMiser," says Morrison. "We have always been looking to expand into
the Toronto market, but we had to find the right person."
Morrison says MediaMiser found that person in Paul Mewett, the company's new director
of business development. He has a background in the media and advertising research
industries, along with experience in management and operational responsibilities.
"Paul brings a lot to the table," says Morrison. "He has the perfect combination of
experience in media monitoring, sales, marketing, and media analysis, on top of his
extensive knowledge of the Toronto market and his many contacts there."
Mewett has more than 20 years of experience in media and marketing sectors. Prior to
joining MediaMiser, he was the president and founder of media monitoring company
MediaFacts Ltd.
"I'm really looking forward to working with MediaMiser, and helping the company realize
its full potential in the Toronto area," says Mewett. "There's a huge untapped market
here for MediaMiser to break into. I'm excited about showing companies of all sizes how
they can benefit from the cutting-edge media analysis software and services MediaMiser
provides."
To complement their software, MediaMiser offers turnkey media monitoring solutions, and
full media analysis reports.
MediaMiser Inc. offers media analysis software and consulting services. Since its creation
in 2003, it has grown into Canada's leading provider of media analysis software
(www.mediamiser.com), and attracted a range of clients from Fortune 500 companies to
non-profit organizations. The company's new Toronto office means it is can more easily
operate in Canada's business centre.
For more information media can contact:
Chris Morrison VP, Client Services
MediaMiser Ltd.
613-324-4074
chris@mediamiser.com
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