MediaMiser Outreach

News release distribution and planning tool

Outreach is a news release distribution and planning tool complementing MediaMiser's suite of measurement tools. It's an intuitive, web-based module that allows you to send and track targeted news releases directly to reporters.

Hope is not a strategy

Rather than just hoping people will pick your story up off the wire, you can target news releases and lists by factors such as beat, role, media type, circulation, or geography.

MediaMiser Outreach gives you a competitive edge and the ability to create and foster valuable relationships with journalists.

Client-driven process

Build and save your own media lists. Search a database of 265,000 media contacts or add your own. Your
custom-built lists are verified before each distribution to ensure up-to-date contact information.

Engage your key media

Distribute news releases or media kits to up to 2,500 destinations at a time, and with the tracking option identify and follow up with those who opened your releases.

Building meaningful relationships with media is crucial for success in today’s busy communications world.

Key Features:

  • Access to editorial calendars and Associated Press Planner to research upcoming opportunities;

  • Search journalists and target releases by name, outlet, beat, title, circulation, region
    and/or media type;

  • Step-by-step process to create, target, and distribute news releases;

  • Send news releases directly to journalists covering your organization and build relationships;

  • Access to contact information for over 265,000 journalists, reporters, editors and other key
    media gatekeepers;

  • Build virtual press kits with all the resources journalists need;

  • Quickly issue news releases and alerts from your own pre-created templates;

  • Match news releases to targeted media lists and set priority for same day or embargo.

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