Resource Center
Free Learning Resource
The MediaMiser Resource Center is a collection of helpful articles, links, and PR definitions centralized in one location for your convenience. Visit this section often to find out the latest in news and analysis.
Latest Articles
Influencing Change Through Media Analysis
By Brett Serjeantson, MediaMiser Ltd. (New)
Many public relations (PR) specialists feel they don't get the respect they deserve within the corporate world.
When senior management seeks advice from the PR department, it's usually for coaching on how to
talk to the media, or what quote to give a reporter. In many cases there is no direct interaction
by PR professionals and senior management at all. Many quotes that appear in news releases are
simply made up by the PR department and rubber-stamped by senior management.
Relationship Management: Knowing and Communicating with Your Key Publics
By Brett Serjeantson, MediaMiser Ltd.
Many organizations actively engage in 'Issues Management.' For most, this involves scanning the news,
developing communications strategies around relevant issues and trends, and then communicating their
messages back through the media.
Public Relations Glossary
The Public Relations Glossary is a collection of terms, definitions, and activities to help people better understand corporate communications.
- Strengths and Limitations of Various Media - New
- Print Media News and Newswriting Terms
- Gatekeepers & News Gatherers at a Major Newspaper
- Persuasion and Public Opinion – Communications
- Persuasion and Public Opinion – Attitude Formation
- Public Relations Management Roles
- Public Relations Specialized Functions
- Public Relations Activities
- Publicity Techniques
- Publicity Tools
MediaMiser Blog
Visit MediaMiser's corporate blog -- Turning News Into Knowledge -- for thoughts, information and insight on the world of public relations, including communications, technology, and media analysis.