Resource Center
Free Learning Resource
The MediaMiser Resource Center is a collection of helpful articles, links, and PR definitions centralized in one location for your convenience. Visit this section often to find out the latest in news and analysis.
Latest Articles
United Breaks Guitars Viral Analysis
By Brett Serjeantson, MediaMiser Ltd. (New)
On July 6, 2009, Sons of Maxwell, a band from Nova Scotia, posted a protest music video on Youtube, recounting its negative experiences with United Airlines.
The music video, United Breaks Guitars, immediately started to attract
attention on Youtube and in other social media, such as blogs and Twitter.
Influencing Change Through Media Analysis
By Brett Serjeantson, MediaMiser Ltd.
Many public relations (PR) specialists feel they don't get the respect they deserve within the corporate world.
When senior management seeks advice from the PR department, it's usually for coaching on how to
talk to the media, or what quote to give a reporter. In many cases there is no direct interaction
by PR professionals and senior management at all. Many quotes that appear in news releases are
simply made up by the PR department and rubber-stamped by senior management.
Public Relations Glossary
The Public Relations Glossary is a collection of terms, definitions, and activities to help people better understand corporate communications.
- Communications: PR and Marketing - New
- Publicity, News and News Terms - New
- Publicity Tools and Techniques - New
- Event Publicity Tips - New
- Strengths and Limitations of Various Media
- Print Media News and Newswriting Terms
- Gatekeepers & News Gatherers at a Major Newspaper
- Persuasion and Public Opinion – Communications
- Persuasion and Public Opinion – Attitude Formation
- Public Relations Management Roles
- Public Relations Specialized Functions
- Public Relations Activities
MediaMiser Blog
Visit MediaMiser's corporate blog -- Turning News Into Knowledge -- for thoughts, information and insight on the world of public relations, including communications, technology, and media analysis.