PR Resource Center

This report is meant to highlight the scope and nature of social and online media coverage pertaining to the Keystone XL project, during the month of November 2011. Using keywords, MediaMiser selected 1,275 online news articles (including syndicated articles and columns) in November along with 34,835 tweets collected from Nov. 7 to 30. MediaMiser randomly selected 141 news articles, which were toned on a five-point scale

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On Dec. 7, 2011, U.S. President Barack Obama and Canadian Prime Minister Stephen Harper announced the much-anticipated “Beyond the Border” Action Plan – an initiative designed to improve cross-border security while at the same time encouraging the free flow of people and goods.

But how did the media and public react to the announcement, in both the U.S. and Canada? And which issues were most important to media commentators both online and on TV and radio, and to those commenting on Twitter.

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MediaMiser is monitoring and analyzing the volume of overall and Canadian tweets of the top gifts of the season, both according to Toys"R"Us and Future Shop's top gifts lists for 2011. We'll be updating our analysis weekly until the big day on Dec. 25!

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When on Aug. 15, 2011 Althia Raj broke the story of the re-branding of Canada’s navy and air force to include the ‘Royal’ moniker, she most likely knew it would stir a hornets’ nest of debate.

This got us wondering a few things on just how well the rebranding had gone over – not only with the traditional media, of course, but also with those who shared their opinions on Twitter.

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Ever wonder just how much a front page story actually does for your bottom line?

According to this report – featuring an analysis of Toyota Motor Corp.’s U.S. media coverage from January to May of 2011 – the overall number of Toyota-related articles and media mentions showed a direct correlation with that company’s sales figures.

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On March 11, 2011 an earthquake measuring 9.0 on the Richter scale hit just off the coast of Sendai, Japan. It generated a tsunami that destroyed entire villages, leaving many people dead and missing. Tsunami warnings were issued around the Pacific, and fear spread of further earthquakes throughout the Ring of Fire.

The disasters and accompanying loss of life – along with fear of a nuclear meltdown – were both widely mentioned on Twitter and in print media. This report analyzes how print media and Twitter influenced each other during this crisis.

On July 6, 2009, Sons of Maxwell, a band from Nova Scotia, posted a protest music video on Youtube, recounting its negative experiences with United Airlines.

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When Boston Bruins defenseman Zdeno Chara slammed Montreal Canadiens forward Max Pacioretty into the Bell Centre's glass divider on March 8, 2011, he did more than injure a well-known fellow hockey player.

He also reignited a long-running controversy in the NHL - namely, that of blows to the head and just what on earth the league should do about them. Check out this MediaMiser report on which media outlets, journalists, news items and tweeters led the debate.

We tracked the number of news story links each online media outlet garnered on Twitter during the 2011 Canadian federal election. Designed to refresh every 15 minutes, it gave a real-time perspective on which media outlets were getting the most social media action.

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Just how much brand traction did the most popular Super Bowl
commercials generate?

Check out this 25-page report outlining activity on Facebook, Twitter and YouTube, and how that activity translated into brand awareness for Volkswagen, Audi, Best Buy, Doritos and other major companies and brands.

Report Image Media relations professionals know it's a challenge to accurately evaluate media placement and determine the value of coverage to an organization.

MediaMiser believes three metrics are key: attention, tonality and prominence. This whitepaper and case study focuses on prominence and provides a detailed breakdown of a successful strategy for measuring prominence and a case study of it in action.