About MediaMiser Company Information Careers Executive Bios Products MediaMiser Enterprise Media Content Turnkey Management Media Analysis Social Media Support/Services Support Information Solutions/Consulting Customization News/Events Media Releases Events Resource Center Article Archive PR Glossary MediaMiser Blog Contact Us		MediaMiser Home > Resource Center > Article Archive     Article Archive Influencing Change Through Media Analysis By Brett Serjeantson, MediaMiser Ltd. (New) Many public relations (PR) specialists feel they don't get the respect they deserve within the corporate world. When senior management seeks advice from the PR department, it's usually for coaching on how to talk to the media, or what quote to give a reporter. In many cases there is no direct interaction by PR professionals and senior management at all. Many quotes that appear in news releases are simply made up by the PR department and rubber-stamped by senior management. More>> Relationship Management: Knowing and Communicating with Your Key Publics By Brett Serjeantson, MediaMiser Ltd. Many organizations actively engage in 'Issues Management.' For most, this involves scanning the news, developing communications strategies around relevant issues and trends, and then communicating their messages back through the media. More>> Change Your Tone Media Coverage Shouldn't Be Toned By Software By Chris Morrison, MediaMiser Ltd. The world of PR is benefiting from dramatic changes in the way media coverage is being delivered electronically to your computer desktop or PDA of choice. Perhaps the nuisance of ink on your fingers is being replaced by a bad case of "BlackBerry thumb" -- but nevertheless getting your media coverage electronically has never been easier or more mobile. More>> Communications Analysis: Real-Time Benchmark for success in 2006 By Chris Morrison, MediaMiser Ltd. You've just reviewed the final results of your last pro-active media campaign to launch that new product or service. The numbers look pretty good: media impressions were in the millions; coverage was evenly split between broadcast and print; and a leading national paper ran three stories on the launch-pretty impressive. But could it have been better? More>> Brand Management - Beyond Marketing By Brett Serjeantson, MediaMiser Ltd. and Paul Mewett, MediaMiser Ltd. In the past, the management of an organization's brand has usually been the sole domain of the organization's marketing team. However, with the evolution of the Internet and people's need for instant information, there is a greater call for public relations professionals to become more directly involved with an organization's brand management. More>>
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