Article Archive
Media Analysis Articles
Spreading the News: Twitter and the 2011 Federal Election
We tracked the number of news story links each online media outlet garnered on Twitter during the 2011Canadian federal election. Designed to refresh every 15 minutes, it gave a real-time perspective on which media outlets were getting the most social media action.
Influencing Change Through Media Analysis
By Brett Serjeantson, MediaMiser
Many public relations (PR) specialists feel they don't get the respect they deserve within the corporate world.
When senior management seeks advice from the PR department, it's usually for coaching on how to talk to the media, or what quote to give a reporter. In many cases there is no direct interaction by PR professionals and senior management at all. Many quotes that appear in news releases are simply made up by the PR department and rubber-stamped by senior management.
Relationship Management: Knowing and Communicating with Your Key Publics
By Brett Serjeantson, MediaMiser
Many organizations actively engage in 'Issues Management.' For most, this involves scanning the news, developing communications strategies around relevant issues and trends, and then communicating their messages back through the media.
Communications Analysis: Real-Time
Benchmark for success in 2006
By Chris Morrison, MediaMiser
You've just reviewed the final results of your last pro-active media campaign to launch that new product or service. The numbers look pretty good: media impressions were in the millions; coverage was evenly split between broadcast and print; and a leading national paper ran three stories on the launch-pretty impressive. But could it have been better?
Brand Management - Beyond Marketing
By Brett Serjeantson, MediaMiser
In the past, the management of an organization's brand has usually been the sole domain of the organization's marketing team. However, with the evolution of the Internet and people's need for instant information, there is a greater call for public relations professionals to become more directly involved with an organization's brand management.