About MediaMiser Company Information Careers Executive Bios Products MediaMiser Enterprise Media Content Turnkey Management Media Analysis Social Media Support/Services Support Information Solutions/Consulting Customization News/Events Media Releases Events Resource Center Article Archive PR Glossary MediaMiser Blog Contact Us		MediaMiser Home > Resource Center > PR Glossary     Public Relations Glossary The Public Relations Glossary is a collection of terms, definitions, and activities to help people better understand corporate communications. Strengths and Limitations of Various Media - New The following is a breakdown of the strengths and limitations of various media types. More>> Print Media News and Newswriting Terms The following provides terms and definitions for print media news and newswriting. More>> Gatekeepers & News Gatherers at a Major Newspaper The following provides terms and definitions of gatekeepers and news gatherers at major newspapers. More>> Persuasion and Public Opinion – Communications The basic objective to most public relations programs is to change or neutralize hostile opinions, to crystallize unformed or latent opinions, or to conserve favourable opinions by reinforcing them. This is done through persuasion. Primarily a communications process, persuasion is an effort to convey information in such a way as to get people to revise old pictures in their heads, or form new ones, and thus change their behaviour. More>> Persuasion and Public Opinion – Attitude Formation> The attitudes of individual citizens are the raw material out of which a consensus develops. Influencing an individual’s attitudes is a prime task of the practitioner. Consequently, he or she must know their source, their organization as reflected in the person’s value system and personality, and the processes that bring attitude change. More>> Public Relations Management Roles Public relations can and should make an important contribution in helping to form an organization's ideas about what it is, what it should do and what its publics want and expect from it. More>> Public Relations Specialized Functions Public relations functions are categorized by the publics with which relationships are established and to whom appeals are made to understand and/or accept certain policies, procedures, individuals, causes, products or services. Practitioners who perform specialized functions may play a management role, operate as a communications technician, or function in a dual role. More>> Public Relations Activities The various stages of the public relations process involve combinations of a variety of activities. More>> Publicity Techniques The following provides terms and definitions of standard public relations techniques used to create publicity. More>> Publicity Tools The following provides terms and definitions of standard public relations tools used to create publicity. More>>
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