About MediaMiser Company Information Careers Executive Bios Products MediaMiser Enterprise Media Content Turnkey Management Media Analysis Social Media Support/Services Support Information Solutions/Consulting Customization News/Events Media Releases Events Resource Center Article Archive PR Glossary MediaMiser Blog Contact Us		MediaMiser Home > Resource Center > PR Glossary > Publicity Techniques     Publicity Techniques Interview - An organizational spokesperson is interview by a reporter at the request of either the organization or the report. A broadcast interview can be live or taped for presentation later. An interview for the print media may be for the primary purpose of providing the reporter with the information she/he needs to do a story on the organization or with facts, quotes or other information for another story. Media Availability - Informing reporters that a spokesperson will be available for interviews on a specific date(s) at a specific time or times at a specific location. Media Briefing - A session designed to provide background information or explanation, rather than spot news, to interested media representatives. Reporters who attend may also receive fact sheets, media kits, backgrounders, photos, or other publicity materials. Media Centre or Press Room - A room designated exclusively for the use of reporters. Some institutions, such as the White House, have year-round press rooms or centres. Other organizations set up centres on or off their own premises on as needed basis and for a limited time only. Media Junket - An all-expenses paid trip offered to reporters so they can witness an event, interview a celebrity, or see a facility. Although not acceptable to straight news media, they are still offered to and accepted by some travel, sports, and entertainment reporters. Reporters may receive publicity materials such as bios, media kits, photos, etc., as well as "freebies." Media Participation - Obtaining the support of a particular media outlet or outlets regarding an event or cause. This could involve promos, prizes, ticket giveaways, or a range of celebrity activities. Media Preview or Showing - A showing or performance prior to general availability, public release, or actual opening. Media Tour - A client or an organization spokesperson is sent out to visit media outlets - in town or out of town - for interviews and appearances. Another kind of media tour involves traveling to media outlets to brief key journalists. News Conference - A media Event organized by someone who wishes to make an announcement directly to the news media. News conferences usually are called to provide reporters with details on spot news. Media kits usually are given to reporters who attend the news conference. Photo Opportunity - Providing an opportunity for the media to obtain a photograph(s) or videotape footage of a newsworthy person/people and/or an interesting happening. Product Plug - An agreement between a producer and a company to use a product or service in exchange for a product/service mention. Publicity Stunt - An interesting or unusual "event" created strictly as a publicity vehicle. It has sufficient human interest to qualify photo and/or story material for publication or broadcast. Also called a staged media event or pseudo-event. Radio Media Tour (RMT) - A series of pre-planned telephone interviews between a spokesperson and a successive group of radio stations. Satellite Media Tour (SMT) - A spokesperson in one location is interviewed via satellite by TV journalists elsewhere. Talk Show Appearance - Placing your spokesperson on a talk show in electronic media where he/she can speak with callers. Visit to an editorial Board - Meeting a newspaper's or magazine's editorial board to offer insight into organization policies, procedures, etc., or to present positions on current and important issues. Representatives of large organizations are most apt to be invited to such a session.
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