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When is crisis a four-letter word? Just ask Nike.

When is crisis a four-letter word? Just ask Nike.

Crisis communications befell Nike this year when the sports apparel manufacturer rang up not one, but two crises. Managing one can be an onerous task, but two? Crisis One Duke University’s rising star freshman basketball player, Zion Williamson, fell during a big game...

7 tips for improving every PR campaign with SEO

7 tips for improving every PR campaign with SEO

Public relations and SEO work beautifully together. Without one, there cannot be another. Done right, your public relations should improve your search engine standing, and when your clients, customers, or business partners visit your website they will see a unified,...

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