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5 Lessons PR Pros MUST Learn

from the Travel & Tourism Industry

Good PR moves people… It makes us feel something. It makes us believe something. And sometimes it literally moves us.

Nowhere is this more true than in Travel & Tourism PR, where it’s all about driving visitors to destinations and putting heads in beds.

Facing that task, PR pros in the T&T space have evolved some practical techniques that the rest of us may not have caught on to yet…

Enter Leah Knepper, VP and Travel & Tourism Lead at French/West/Vaughan. In this webinar Leah will reveal her top 5 PR lessons from Travel & Tourism PR that work in any industry.

Sign up to learn T&T tricks to:

  • Leverage creative storytelling
  • Expand your client’s target audience
  • Understand the consumer journey
  • Identify and respond to a wider range of potential crises
  • …and much, much more!

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Guest presenter: Leah Knepper

VP, Travel & Tourism Lead, French/West/Vaughan

Leah has more than 15 years of experience in public relations, marketing, advertising and social media and has worked for industries including travel and tourism, banking and finance, food and beverage and not-for-profit. She has extensive travel and tourism experience and has marketed destinations including Delray Beach, Fla., Fayetteville, N.C., and Wilmington, N.C. During her time in Florida, Leah worked with many high-profile retail brands as the in-house PR manager for a national retail advertising agency.

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