For communications and marketing professionals, media analysis using automated sentiment classification has always been just a little bit frustrating: While great at keeping costs down, most automated offerings rely on pre-made word lists and typically prove unreliable at best.
But MediaMiser has developed a better way of implementing automated sentiment classification, using its software – an approach that relies on supervised machine learning.
Interested in learning a bit more about it?
Download our whitepaper on MediaMiser’s automated sentiment analysis today.