As the holiday season rapidly approaches and the humming murmur of packed shopping malls steadily reaches a deafening roar, it appears the season of online giveaways is also ratcheting up.
So much so, in fact, that a full 25 per cent of the 30,000 or so tweets we collected for our third-annual Hot Toys on Twitter infographic mentioned some kind of contest or giveaway.
Many tweets were promotional posts from the contest holders themselves. Others were from individual users announcing they’d just entered an online contest:
— kymi (@kymnasium) November 19, 2013