The MTV Video Music Awards are known for their unpredictability. You never know who’s going to wear what outrageous outfit or do a performance of a lifetime. So, we weren’t going to miss this year’s VMAs!
We monitored the keywords “Video” “Music” and “Awards” together, as well as “MTV Video Music Awards” and the handle @TheVMAsNews during a four-and-a-half window around the EDT broadcast. We looked at the Twitter handles of the performers and charted our findings via share of voice among the top five.
The performer that garnered the most user handle mentions on Twitter during the VMAs was 5 Seconds of Summer – an Australian pop/punk boy band with 34 per cent SOV.
— 5SOS Updates (@helpingfamx) August 25, 2014
It was a little surprising was that despite doing a 20-minute performance and bringing her husband Jay Z and daughter Blue Ivy on stage, Beyonce wasn’t the top mentioned, she came in second with 29 per cent SOV.