For a while now, we’ve been fascinated with the interaction between social media and television.
Over the next month and a half, two of the most popular television shows of the past decade will kick off new seasons — the first seven episodes of the seventh season of AMC’s Mad Men and the fourth season of HBO’s Game of Thrones.
Each Monday, we’ll recap how blogs and Twitter reacted to that week’s episodes.
– WARNING, SPOILERS FOR MAD MEN SEASON 7, EPISODE 2 AND GAME OF THRONES SEASON 4, EPISODE 3 ARE BELOW –
Let’s start this week with Game of Thrones, which picks up literally from where the last episode ended: with Jack Gleeson’s love-to-hate-him Joffrey dying a rather gruesome death.
This week the highest volume of tweets came at the outset of the show, with a large portion coming as retweets from the below tweet from the Game of Thrones twitter account:
— Game Of Thrones (@GameOfThrones) April 21, 2014
Another spike, as you can see in the chart below, came at the 9:17 mark (all times Eastern) as users protested a particular scene between Lena Heady’s Queen Cersei and Nikolaj Coster-Waldau’s Jaime Lannister, which has garnered some serious controversy (and this is from a show that thrives on controversy).
The final spike on the chart, at the 9:58 mark, corresponds to the final scene where Emilia Clarke’s Daenerys Targaryen shows the people of Meereen just who they’re dealing with — by raining literally broken chains down on the people of the slave city.
Daenerys was also by far the most mentioned character for the episode. The rest of the top six were all Lannister brethren: the no-so-dearly departed Joffrey, Peter Dinklage’s Tyrion Lannister — who seems resigned that he’ll be executed for his nephew’s murder — Charles Dance’s Tywin Lannister — who wastes no time moving on from his grandson’s murder — and the now-even-more-controversial twins Cersei and Jaime.
On the Mad Men side, we got to see Valentine’s Day 1969.
Tweet volumes were highest at the 10:41 PM mark, corresponding to Elisabeth Moss’s Peggy flipping out at her secretary over a mix-up with roses.
The other spikes occurred at the 10:01 mark, which was mostly people expressing excitement over the new episode, and at the 10:55 mark, which was mostly tweets about Christina Hendrick’s Joan getting a new office.
Speaking of Peggy’s secretary, the newly-introduced Shirley and Don’s old secretary Dawn (played by Teyonah Parris), who are the only African-American characters on the show, stole the show in this week’s episode. As you can see in the chart below, they were the fourth- and seventh-most-tweeted characters:
The characters were so popular that several tweeters even demanded a spinoff:
WE DEMAND A “DAWN & SHIRLEY” SPINOFF. #MadMen
— Tom + Lorenzo® (@tomandlorenzo) April 21, 2014