Newspaper content battle, vol. 1: Globe and Mail vs. National Post


ContentBattleNewspapers of all stripes, but especially dailies, are relying more and more on cheaper, external newswires and third-party outlets to fill their pages and less on (more local but also more expensive) original reporting.

This is the first in a series of daily comparisons of various daily print newspapers, to see which outlets rely most on external content from outside wires like the Canadian Press, Reuters, Bloomberg, Associated Press and even repurposed content from other outlets like the Wall Street Journal or New York Times.

To this end, MediaMiser analyzed the Nov. 20 print editions of both The Globe and Mail and National Post. 

We included all bylined articles in the analysis, but did not include news briefs or editorials (columns were included). Staff bylined articles with “files from” outside newswires were counted as an original story, along with freelance/contributed articles and columns.

National Post (Nov. 20, 2014)

Section  % wire/other outlet content
A 32%
Financial Post 32%
Arts/Life 25%
Sports 43%


Overall: Approx. 33% wire/outside outlet content


The Globe and Mail (Nov. 20, 2014)

Section % wire/other outlet content
Section A 22%
Business 27%
Arts/Life 57%
Sports 0%


Overall: Approx. 27% wire/outside outlet content

What becomes immediately obvious is that both national newspapers filled today’s pages with about 1/3 non-original content, more or less (we’ll take another look at these papers in a future post).

Where it becomes really interesting, though, is in the division of sections.

Notice how the Globe‘s sports section used no outside content, while nearly half of today’s Post‘s sports content was wire-based.

Similarly, the Globe‘s arts and life section was nearly 60 per cent outside content compared to the Post‘s 25% per cent. The Post also had slightly higher percentages of outside content in its business section and section A.

Stay on the lookout for future newspaper battles in this space!

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Trillium Gift of Life: Be an organ donor and save lives


Every three days, according to the Trillium Gift of Life Network, an Ontario resident dies because a life-saving organ transplant is unavailable.

That’s a tragedy.


It’s also why MediaMiser’s Corporate Social Responsibility committee recently launched our own registration drive for organ and tissue donations, with a goal of having at least 30 people visit our page to register or, if already registered, check their status to ensure it’s up to date.

And though we reached our goal this week (yay!), we’re still looking for registrants until Dec. 12.

You don’t need to be a MediaMiser employee to register, and you can do it here. Joining the three million Ontarians already registered is easy and free — if you have your health card ready, it takes around two minutes.

According to Trillium, a single organ donor can save up to eight lives. The lives of 75 others can also be enhanced via tissue donation.

There are around 1,500 Ontarians currently on the organ donation wait list. Though a few million Ontario residents are registered, that’s still only around 25 per cent of our province’s population.

There’s also the deep sense of satisfaction — the “gift of life”, so to speak — that comes with being a donor or a member of a donor’s family. My former colleague Michael Curran related this sentiment in this moving piece about his family’s own tragic but ultimately uplifting experience with donation after the passing of his eldest son, Emerson.

Whatever your reasons, please consider registering today.

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Media habits of liberals and conservatives: A Pew study


Those who identify as consistent liberals in the U.S. prefer an array of news sources, while conservatives tend to cluster around one main news source.


Conservatives also tend to distrust more news sources than liberals, while liberals are more likely to unfriend someone on social media solely because of politics.

These are just some of the findings in “Political Polarization and Media Habits”, a recent study by the Pew Research Journalism Project examining the media habits of liberals and conservatives in the U.S.

Pew surveyed more than 10,000 adults for the comprehensive study.

In the organization’s words, it was a “year-long effort” to “shed light on political polarization in America.”

For someone who considers himself a political moderate, as I do, the results are slightly concerning — although perhaps unsurprising in many ways, as well.

Here are some of the more interesting findings:

  • 47 per cent of conservatives indicated they mainly rely on Fox News.
  • Liberals as a whole did not indicate one main news source, instead listing a disparate number of sources like CNN (15%), NPR (13%), MSNBC (12%) and the New York Times (10%).
  • Those at opposite ends of the political spectrum are also more likely to be influencers: 30 per cent of liberals and 39 per cent of conservatives “drive political discussion”, while just 12 per cent of mixed moderates do the same.
  • There’s a shrinking number of moderates and a growing ideological consistency among the general U.S. public, the study says: While in 2004 only one in 10 identified as being hard-core liberal or conservative, 21 per cent now do.
  • Check out the animate data chart on this page for a dramatic look at the U.S. public’s shifting ideological footing.
  • The report also concludes there is a growing amount of hostility between the right and left, with negative views of the other side being both more common and more intense.

It’s not all bad for moderates, though — the study concludes that the divisions, while worsening, “can be overstated” and that “it is virtually impossible to live in an ideological bubble” in the U.S.

It adds that most Americans still rely on “an array of outlets… for political news,” and that they typically hear views differing from their own on a daily basis.

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US Midterm election: McConnell most mentioned Senate candidate, Georgia most mentioned state

Mitch McConnell received plenty of media attention on Tuesday

Mitch McConnell received plenty of media attention on Tuesday

The US midterm elections have come and gone, and now the news media in the US and around the world will need to find something else to keep their attention.

Before they do that, however, we decided to take a look at which races and states US media paid closest attention to on election day.

We collected over 3,000 election articles from November 4 that appeared in one of 25 major US news websites.

We then analyzed the articles looking for Senate candidates, Governor candidates and general state mentions.

Of all states Georgia was the most-mentioned, mostly because it had both a close governor race and a not-so-close Senate race.

Both Georgia governor candidates appeared in the top ten for gubernatorial candidates, and Democratic Senate candidate Michelle Nunn was in the top ten for Senate mentions.


Georgia was followed by New Hampshire, which — while it had both a Senate and governor race – drew the most attention for its Senate race between former Massachusetts Senator Scott Brown and Democratic winner Jeanne Shaheen.

Brown also happened to be the second-most mentioned Senate candidate, mostly because he was mentioned in articles about both the New Hampshire and the Massachusetts races.

He was beaten only by Kentucky Republican Mitch McConnell, the current Senate Minority Leader and likely future Senate Majority Leader.


Other top Senate candidates included Democrat Kay Hagan,who lost in North Carolina to Republican Thom Tillis (also in the top ten) and both Colorado candidates (Colorado was the third most-mentioned state).

The most-mentioned governor candidates were both from Florida — Republican winner Rick Scott and Democrat Charlie Crist.

In fact, you can see below that governor candidates in each race were often mentioned at about the same rate, unlike the Senate races. Other popular governor races were Wisconsin, the aforementioned Georgia and Illinois.


In general, Senate races were mentioned almost 50 per cent more often than governor races, and more than twice as often as congressional races.


This is likely because the articles we analyzed were drawn from mostly nationally-focused publications.

Had we analyzed more local-focused outlets, the gubernatorial and congressional numbers would probably have been higher.


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GTEC, Day 1: The most retweeted conference goers


Though it’s only been in session for a few hours, social conversations about GTEC — Canada’s Government Technology Event, featuring keynotes from federal CIO Corinne Charette and Treasury Board President Tony Clement — are already in full swing.

The Oct. 27-30 event also features keynotes by Adobe President and CEO Shantanu Narayen, Salesforce VP Peter Coffee, and Forrester Research VP Josh Bernoff.

We’ve run a brief analysis on tweets about GTEC from last week until this morning, to see which users have thrown the most weight around by total retweets.

GTEC’s top influencers by total retweets (so far) are as follows (measured by percentage share of voice):


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Frankfurt Book Fair: Top influencers on Twitter


The Frankfurt Book Fair, the world’s largest trade fair for books, is in full swing this week.

So what’s happening at #FBM14?

I’m happy you asked. As it happens, we’ve made a handy Slideshare allowing you to view the book fair’s top influencers by number of Twitter followers, top influencers by number of Twitter posts, and other cool stats.

Of note is that, despite taking place in Germany, nearly half of all tweets containing the #FBM14 hashtag have been in English.

But what about top influencers by retweets, you say? See the list below, featuring a combination of high-powered authors, publishers and other influential users:

  • enriquelaso (603 total retweets)
  • NeinQuarterly (575)
  • Book_Fair (561)
  • stporombka (533)
  • Delphinpaar (218)
  • pressfuturist (215)
  • zeitonline (179)
  • porteranderson (171)
  • faz_buchmesse (99)

The fair, which began on the 8th, wraps up this Sunday.

Be sure to stop by the Innodata/MediaMiser booth to see what we can do for you in the realm of digital content, media monitoring and media analysis!

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NHL opening night: Twitter champ Leafs vs. online news champ Habs prep for battle

Another NHL season is almost upon us, and fans from cities across North America are getting geared up to throw on the colours and cheer on their teams.










Perhaps unsurprisingly, we found that the always-rabid fans of the Toronto Maple Leafs have been the most active on Twitter leading up to the start of hostilities (on a tweets-per-month basis), followed by the just-as-intense Habs contingent.

Maybe a little surprisingly, tweets mentioning the San Jose Sharks were third overall, beating the likes of the Boston Bruins and Stanley Cup champion LA Kings.

The Vancouver Canucks were dead last in Twitter mentions, with a four-per-cent share of voice.

Online news mentions, however, differed from Twitter significantly. In the realm of digital news, the Canadiens took top spot followed by the LA Kings.

The Leafs were third. The small-market Calgary Flames were next, while the Sharks (who did so well on the Twitter side of things) were last in online news mentions.

These numbers set the stage for what should be an epic opening night battle between the Twitter-dominant Leafs and online news-hungry Habs.


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Ebola: U.S. online media mentions jump 194% in a week

The daily rate of U.S. online media mentions of Ebola have increased 194 per cent in the past week, according to data collected by MediaMiser.


An analysis of online news content from the U.S. shows that mentions of Ebola were relatively infrequent until July.

The first big jump in mentions came in August, when two American missionary doctors became infected and were flown back to the U.S.

But it wasn’t until the first case of the virus was diagnosed within the U.S.  that coverage jumped dramatically, in the final two days of September and into October.

Daily mentions in online news (including syndicated stories and newswire updates) jumped from an average of around 5,000 per day in September to more than 14,000 per day in early October.

Although obviously tragic, the newfound U.S. attention on the virus could be a good thing for overall efforts to fight the smouldering outbreak in West Africa, however.

Aid organizations like the WHO and Doctors Without Borders have been pleading for the Western world’s attention towards the epidemic for months.

It seems they finally have it.

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RedBlacks: Twitter engagement dropping, but enthusiasm remains strong

Ottawa’s CFL franchise hasn’t enjoyed a ton of success on the field in its first-ever season, losing 11 of its first 12 games.

Although Ottawa football fans are still filling the stands of TD Place and remain optimistic in the face of a forgettable first campaign, it seems some of that disappointment may be rubbing off on the team’s overall Twitter engagement.

As shown below, Twitter mentions of the team have dropped steadily since mid August (with the exception of a late spike in September, driven by the team’s dramatic OT loss at Saskatchewan):









It’s probably no surprise that the team’s biggest spike, back in July, was driven by the excitement of its home opener (which resulted in the only victory of the season so far).

One can imagine that a win tonight against the Winnipeg Blue Bombers would likely drive engagement right back up. It’s not like the fans aren’t supportive, after all:

The club has also had several noteworthy influencers mention it during the season, including actor Jared Padalecki, who sent out this cheeky tweet in mid-September (retweeted 1,485 times):

Prime Minister Stephen Harper has also tweeted about the RedBlacks four times, and was retweeted 270 times.

Finally, here are this season’s  top RedBlacks influencers by total retweets:

  • REDBLACKS (9,178)
  • CFL (1,808)
  • jarpad (1,485)
  • TSN1200 (814)
  • TimCBaines (662)
  • sskroughriders (633)
  • tyleronemo (600)
  • JimWatsonOttawa (559)
  • facesottawa (521)
  • RedBlacksCFL (514)

I’ll be at the game tonight — and hoping for a win! Go RedBlacks!

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#cdnpoli: Mike Hudema, Stephen Lautens, PM this month’s top influencers

Since the House of Commons returned just over two weeks ago, a lot has happened in the world of Canadian politics both inside and outside of Parliament.

We tracked the #cdnpoli hashtag between September 15 and 28 to see exactly what was most important to Canadians when it came to Canadian politics.

The array of topics was certainly interesting. As you can see in the chart below, no topic accounted for more than 5.5 per cent of tweets while a total of eight accounted for three or more per cent.


The push for an inquiry into missing and murdered aboriginal women drew the largest share, followed closely by discussion of MP Paul Calandra’s responses during question period.

Interestingly, the potential mission in Iraq – which is what Calandra was being asked about in QP — was the next-most popular topic.

Both the development of Canadian oilsands and the Climate March held at the UN Climate Summit appeared among the top topics. A significant portion of this was driven by Greenpeace activist Mike Hudema, who was by far the most influential twitter handle for the #cndpoli hashtag during the period.


Mr. Hudema also had the most-retweeted tweet during the period, which you can see below.

The next top influencer was writer/lawyer Stephen Lautens, who mostly tweeted about the Prime Minister’s appearance at the UN General Assembly.

Several other top tweets also referenced the speech.

The Prime Minister’s own handle was the next top influencer.

He was retweeted for the visit of Ukrainian PM Petro Poroshenko, and the signing of the Canada-Korea Free Trade Agreement.

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