Santa tracker 2014: Sarcastic Santa just might be the real deal

Seems like people like their Santas a little snarky these days – at least those on Twitter, anyhow.

That’s right, it’s nearly Christmas time once again. That much is certain.

What’s a little more unclear, though, is the real Santa’s identity on Twitter. Which one of the many Jolly Old Elves on the social network is actually the real deal?

We attempted to answer this in a post last year, after comparing the follower counts of ten different Santas. This year we’ve done one better by looking at Twitter mentions of the same group of ten Santas over the past week.

And if our data is any indication, people love ironic and even slightly sarcastic Santas.

Though last year’s champ by followers @OfficialSanta put in a very good showing – as one might expect – the crown this year goes to @santa, an account which more than doubled its follower count since last year.



Some of last year’s Santas didn’t even get enough mentions to make the above chart (which shows percentage share of voice of all mentions of the top Santa accounts).

This Santa also seems to enjoy the odd irreverent tweet or two, sometimes aimed at celebrities:

If this is indeed the real Santa, some kids may be in for a rude awakening on Christmas morning.

Someone needs to get this guy some milk and cookies — stat.

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LinkedIn: the Holy Grail for B2B marketers


LinkedInLinkedIn, the professional networking platform boasting over 300 million users, contains endless amounts of valuable information about influencers, industries, target demographics and more. But to truly leverage all of this information, it takes a heck of a lot of time and effort to manually sort through.

Yes, we know…it’s terribly unfortunate that LinkedIn hasn’t created an API that allows media monitoring and analysis companies like ourselves to automate this process. We also know that certain companies can monitor group activities.

Here at MediaMiser, we have a more grandiose vision: monitoring every aspect of LinkedIn. If we could have any gift this holiday season, it would be this.

We can always dream, right? That’s why we’ve identified four valuable ways that automated social media monitoring on LinkedIn could benefit B2B marketers:

LinkedIn Publishing: Effective Content Marketing

LinkedIn’s publishing platform has become increasingly popular since becoming publicly available earlier this year, and offers an extensive collection of professional content from countless publishers. Monitoring keywords in LinkedIn’s blogging platform could add a new dimension to online news collection, while B2B companies could see what their target demographic is saying about them and their industry, having the ability to reach out directly to influencers through the LinkedIn platform.

Companies could use the media monitoring data to leverage LinkedIn as a Customer Relationship Management platform, and use reporting to create appealing content for both their influencers and their target demographic— increasing inbound marketing efforts.

Identifying Influential Profiles: Creating Brand Ambassadors

If LinkedIn created a social listening API that could monitor and mine the platform’s data, B2B companies could use media monitoring and analysis software to identify influential profiles based on keywords. Most major influencers have complete LinkedIn profiles containing valuable information: education, interests, skills and abilities, jobs and descriptions.

Once your monitoring has found these influential profiles, B2B companies could use the information within them to convert those influencers into brand ambassadors.

Identifying Needs and Developing a Solution

If LinkedIn monitoring could be automated, keywords could be used to identify what influencers are looking for in groups and discussions. These needs and marketplace gaps could be the basis of a new marketing campaign, a sales promotion, a press release, product development or more. By identifying what it is that these influencers want from a product/service/industry, B2B companies could then tailor their offerings toward those needs. In other words, automated social media monitoring on LinkedIn could help develop more effective business development strategies.

Proactive vs. Responsive Marketing

If LinkedIn allowed for social listening, B2B companies could become more proactive with their sales and marketing strategies as opposed to responsive. Media monitoring software, like our own, can allow B2B businesses to have a pulse on what’s going on in their industry by tracking trends and opinions in real-time. Companies can then use this intel to create plans and strategies to achieve long-term goals, while responding to current trends.

This isn’t too much to ask for, is it?

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Twitter toys tracker: The Frozen Snow Glow Elsa Doll is driving parents insane

It has been reported that retailers have seen slower-than-usual sales on both Black Friday and today’s Cyber Monday, with Black Friday sales in the U.S. down 11 per cent this year.

But that hasn’t stopped eager consumers and retailers from tweeting about this year’s hottest toys.

From the Skylanders Trap Team Starter Pack to Disney’s Frozen Snow Glow Elsa Doll, MediaMiser has tracked items on the Toys R Us Fabulous 15 list (in both the U.S. and Canada) to see which playful items have gotten the most play on Twitter so far.

It’s a relatively close race, but so far the Snow Glow Elsa Doll is freezing out the competition (chart is ranked by Twitter mentions since mid-November):









Other toys making the grade so far this year are the MiP Robot, Leapfrog LeapTV and Simon Swipe (which should bring back memories for some parents).

Indeed, parents and other eager consumers seem to have worked themselves into a frenzied lather when it comes to the Snow Glow Elsa Doll (curiously, many of the most distraught tweets are from the UK and Ireland):

Although some parents seem to be having better luck in slightly more exotic locales:

Posted in Industry – Retail, Social Media | Tagged , , , , | 2 Comments

Newspaper content battle, vol. 1: Globe and Mail vs. National Post


ContentBattleNewspapers of all stripes, but especially dailies, are relying more and more on cheaper, external newswires and third-party outlets to fill their pages and less on (more local but also more expensive) original reporting.

This is the first in a series of daily comparisons of various daily print newspapers, to see which outlets rely most on external content from outside wires like the Canadian Press, Reuters, Bloomberg, Associated Press and even repurposed content from other outlets like the Wall Street Journal or New York Times.

To this end, MediaMiser analyzed the Nov. 20 print editions of both The Globe and Mail and National Post. 

We included all bylined articles in the analysis, but did not include news briefs or editorials (columns were included). Staff bylined articles with “files from” outside newswires were counted as an original story, along with freelance/contributed articles and columns.

National Post (Nov. 20, 2014)

Section  % wire/other outlet content
A 32%
Financial Post 32%
Arts/Life 25%
Sports 43%


Overall: Approx. 33% wire/outside outlet content


The Globe and Mail (Nov. 20, 2014)

Section % wire/other outlet content
Section A 22%
Business 27%
Arts/Life 57%
Sports 0%


Overall: Approx. 27% wire/outside outlet content

What becomes immediately obvious is that both national newspapers filled today’s pages with about 1/3 non-original content, more or less (we’ll take another look at these papers in a future post).

Where it becomes really interesting, though, is in the division of sections.

Notice how the Globe‘s sports section used no outside content, while nearly half of today’s Post‘s sports content was wire-based.

Similarly, the Globe‘s arts and life section was nearly 60 per cent outside content compared to the Post‘s 25% per cent. The Post also had slightly higher percentages of outside content in its business section and section A.

Stay on the lookout for future newspaper battles in this space!

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Trillium Gift of Life: Be an organ donor and save lives


Every three days, according to the Trillium Gift of Life Network, an Ontario resident dies because a life-saving organ transplant is unavailable.

That’s a tragedy.


It’s also why MediaMiser’s Corporate Social Responsibility committee recently launched our own registration drive for organ and tissue donations, with a goal of having at least 30 people visit our page to register or, if already registered, check their status to ensure it’s up to date.

And though we reached our goal this week (yay!), we’re still looking for registrants until Dec. 12.

You don’t need to be a MediaMiser employee to register, and you can do it here. Joining the three million Ontarians already registered is easy and free — if you have your health card ready, it takes around two minutes.

According to Trillium, a single organ donor can save up to eight lives. The lives of 75 others can also be enhanced via tissue donation.

There are around 1,500 Ontarians currently on the organ donation wait list. Though a few million Ontario residents are registered, that’s still only around 25 per cent of our province’s population.

There’s also the deep sense of satisfaction — the “gift of life”, so to speak — that comes with being a donor or a member of a donor’s family. My former colleague Michael Curran related this sentiment in this moving piece about his family’s own tragic but ultimately uplifting experience with donation after the passing of his eldest son, Emerson.

Whatever your reasons, please consider registering today.

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Media habits of liberals and conservatives: A Pew study


Those who identify as consistent liberals in the U.S. prefer an array of news sources, while conservatives tend to cluster around one main news source.


Conservatives also tend to distrust more news sources than liberals, while liberals are more likely to unfriend someone on social media solely because of politics.

These are just some of the findings in “Political Polarization and Media Habits”, a recent study by the Pew Research Journalism Project examining the media habits of liberals and conservatives in the U.S.

Pew surveyed more than 10,000 adults for the comprehensive study.

In the organization’s words, it was a “year-long effort” to “shed light on political polarization in America.”

For someone who considers himself a political moderate, as I do, the results are slightly concerning — although perhaps unsurprising in many ways, as well.

Here are some of the more interesting findings:

  • 47 per cent of conservatives indicated they mainly rely on Fox News.
  • Liberals as a whole did not indicate one main news source, instead listing a disparate number of sources like CNN (15%), NPR (13%), MSNBC (12%) and the New York Times (10%).
  • Those at opposite ends of the political spectrum are also more likely to be influencers: 30 per cent of liberals and 39 per cent of conservatives “drive political discussion”, while just 12 per cent of mixed moderates do the same.
  • There’s a shrinking number of moderates and a growing ideological consistency among the general U.S. public, the study says: While in 2004 only one in 10 identified as being hard-core liberal or conservative, 21 per cent now do.
  • Check out the animate data chart on this page for a dramatic look at the U.S. public’s shifting ideological footing.
  • The report also concludes there is a growing amount of hostility between the right and left, with negative views of the other side being both more common and more intense.

It’s not all bad for moderates, though — the study concludes that the divisions, while worsening, “can be overstated” and that “it is virtually impossible to live in an ideological bubble” in the U.S.

It adds that most Americans still rely on “an array of outlets… for political news,” and that they typically hear views differing from their own on a daily basis.

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US Midterm election: McConnell most mentioned Senate candidate, Georgia most mentioned state

Mitch McConnell received plenty of media attention on Tuesday

Mitch McConnell received plenty of media attention on Tuesday

The US midterm elections have come and gone, and now the news media in the US and around the world will need to find something else to keep their attention.

Before they do that, however, we decided to take a look at which races and states US media paid closest attention to on election day.

We collected over 3,000 election articles from November 4 that appeared in one of 25 major US news websites.

We then analyzed the articles looking for Senate candidates, Governor candidates and general state mentions.

Of all states Georgia was the most-mentioned, mostly because it had both a close governor race and a not-so-close Senate race.

Both Georgia governor candidates appeared in the top ten for gubernatorial candidates, and Democratic Senate candidate Michelle Nunn was in the top ten for Senate mentions.


Georgia was followed by New Hampshire, which — while it had both a Senate and governor race – drew the most attention for its Senate race between former Massachusetts Senator Scott Brown and Democratic winner Jeanne Shaheen.

Brown also happened to be the second-most mentioned Senate candidate, mostly because he was mentioned in articles about both the New Hampshire and the Massachusetts races.

He was beaten only by Kentucky Republican Mitch McConnell, the current Senate Minority Leader and likely future Senate Majority Leader.


Other top Senate candidates included Democrat Kay Hagan,who lost in North Carolina to Republican Thom Tillis (also in the top ten) and both Colorado candidates (Colorado was the third most-mentioned state).

The most-mentioned governor candidates were both from Florida — Republican winner Rick Scott and Democrat Charlie Crist.

In fact, you can see below that governor candidates in each race were often mentioned at about the same rate, unlike the Senate races. Other popular governor races were Wisconsin, the aforementioned Georgia and Illinois.


In general, Senate races were mentioned almost 50 per cent more often than governor races, and more than twice as often as congressional races.


This is likely because the articles we analyzed were drawn from mostly nationally-focused publications.

Had we analyzed more local-focused outlets, the gubernatorial and congressional numbers would probably have been higher.


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GTEC, Day 1: The most retweeted conference goers


Though it’s only been in session for a few hours, social conversations about GTEC — Canada’s Government Technology Event, featuring keynotes from federal CIO Corinne Charette and Treasury Board President Tony Clement — are already in full swing.

The Oct. 27-30 event also features keynotes by Adobe President and CEO Shantanu Narayen, Salesforce VP Peter Coffee, and Forrester Research VP Josh Bernoff.

We’ve run a brief analysis on tweets about GTEC from last week until this morning, to see which users have thrown the most weight around by total retweets.

GTEC’s top influencers by total retweets (so far) are as follows (measured by percentage share of voice):


Posted in Industry – Government and Politics, Industry – PR and Marketing, Social Media | Leave a comment

Frankfurt Book Fair: Top influencers on Twitter


The Frankfurt Book Fair, the world’s largest trade fair for books, is in full swing this week.

So what’s happening at #FBM14?

I’m happy you asked. As it happens, we’ve made a handy Slideshare allowing you to view the book fair’s top influencers by number of Twitter followers, top influencers by number of Twitter posts, and other cool stats.

Of note is that, despite taking place in Germany, nearly half of all tweets containing the #FBM14 hashtag have been in English.

But what about top influencers by retweets, you say? See the list below, featuring a combination of high-powered authors, publishers and other influential users:

  • enriquelaso (603 total retweets)
  • NeinQuarterly (575)
  • Book_Fair (561)
  • stporombka (533)
  • Delphinpaar (218)
  • pressfuturist (215)
  • zeitonline (179)
  • porteranderson (171)
  • faz_buchmesse (99)

The fair, which began on the 8th, wraps up this Sunday.

Be sure to stop by the Innodata/MediaMiser booth to see what we can do for you in the realm of digital content, media monitoring and media analysis!

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NHL opening night: Twitter champ Leafs vs. online news champ Habs prep for battle

Another NHL season is almost upon us, and fans from cities across North America are getting geared up to throw on the colours and cheer on their teams.










Perhaps unsurprisingly, we found that the always-rabid fans of the Toronto Maple Leafs have been the most active on Twitter leading up to the start of hostilities (on a tweets-per-month basis), followed by the just-as-intense Habs contingent.

Maybe a little surprisingly, tweets mentioning the San Jose Sharks were third overall, beating the likes of the Boston Bruins and Stanley Cup champion LA Kings.

The Vancouver Canucks were dead last in Twitter mentions, with a four-per-cent share of voice.

Online news mentions, however, differed from Twitter significantly. In the realm of digital news, the Canadiens took top spot followed by the LA Kings.

The Leafs were third. The small-market Calgary Flames were next, while the Sharks (who did so well on the Twitter side of things) were last in online news mentions.

These numbers set the stage for what should be an epic opening night battle between the Twitter-dominant Leafs and online news-hungry Habs.


Posted in Industry – Sports & Entertainment, Media Analysis, News Analysis, Social Media | Leave a comment