When it comes to promoting your personal brand, it’s easy to get caught up in hectic, overly-complicated strategies.
We understand that you want to make a great impression, especially when it comes to promoting yourself on social media such as Twitter. That’s why we’ve boiled it down to three fundamental branding principles: engage, surprise, and delight!
If you take anything from this, remember that to be successful in social activities (both online and off), you need to engage people. Join discussions about topics in which you’re interested, ask questions of industry leaders, or even pose questions to your followers. People are more likely to engage with you if you engage with them.
— Meaghan Mikkelson (@Mikkelson12) July 25, 2014
— Natalie Spooner (@natspooner5) July 22, 2014
Another way to use Twitter to promote your personal brand is to do something unexpected. Followers are more likely to take notice when they’re surprised or see something out-of-the-norm. Think outside the box for ways to increase positive attention associated with your personal brand.
Give your followers something unique and personal, something that lets them know more about you in an unexpected way.
Rex Harrington of The Amazing Race Canada does an excellent job of this by providing tiny peeks into his life, and his extensive dance career in this amazing “Throwback Thursday” (#TBT) post:
Photo: Throwback Thursday: Rex Harrington in 2000. http://t.co/Xy6zlk3CMc
— rex harrington (@rexharrington) July 25, 2014
No one wants to feel their time is being wasted with boring updates, or that they’re not important. That’s why it’s important to make sure that everyone has a positive and enlightening experience with your brand.
Again with an Amazing Race Canada example, Natalie Spooner delighted one of her followers by wishing her a happy birthday. It’s a small gesture but one that can have a big impact, and encompasses all of the Engage, Surprise, and Delight principles.
— Natalie Spooner (@natspooner5) July 23, 2014