*** Spoiler Alert ***
Season 2 of the of The Amazing Race Canada has been very successful so far, and if that trend continues the season finale will likely be the most successful episode to date.
This week’s episode saw a dramatic 25.7% increase in Twitter activity on the day of the airing compared to last week’s successful and entertaining episode 10, and compared to last year’s semi-finals episode activity was up 40.4%.
As mentioned in last week’s post, episode location typically has a dramatic effect on viewer social media interaction. Viewers look forward to the following week’s destination, and the trailer after the show can noticeably drive social media activity.
The hashtags #NewBrunswick (Episode 11′s location) and #Ottawa (the upcoming season finale location) were both in the top 10 for most-mentioned hashtags during episode 11. #NewBrunswick was mentioned in 2.8% of all tweets, and #Ottawa was mentioned in 2.4% of all tweets.
Furthermore, Ottawa was the second-most active location for twitter activity.
— Ottawa Tourism (@Ottawa_Tourism) September 17, 2014
— See New Brunswick (@SeeNewBrunswick) September 17, 2014
And not only did Natalie Spooner & Meaghan Mikkelson win the leg, but they were also (once again) the most popular team on Twitter. They were mentioned in 25.3% of all tweets:
25.3% Natalie Spooner & Meaghan Mikkelson (won)
9.5% Sukhi & Jinder Atwal (eliminated)
7.7% Mickey Henry & Pete Schmalz (2nd)
6.2% Ryan Steele & Rob Goddard (3rd)
Finally, show sponsor Dairy Queen were mentioned in a very impressive 5.2% of all tweets. They were featured in one of the roadblocks and many comments either expressed cravings for their product, or were disappointed that the product placement took away from the New Brunswick location.
Air Canada’s #ACWinTheWorld contest continues to do well, and was mentioned in 2.8% of all tweets during the show.