Frankfurt Book Fair: Top influencers on Twitter


The Frankfurt Book Fair, the world’s largest trade fair for books, is in full swing this week.

So what’s happening at #FBM14?

I’m happy you asked. As it happens, we’ve made a handy Slideshare allowing you to view the book fair’s top influencers by number of Twitter followers, top influencers by number of Twitter posts, and other cool stats.

Of note is that, despite taking place in Germany, nearly half of all tweets containing the #FBM14 hashtag have been in English.

But what about top influencers by retweets, you say? See the list below, featuring a combination of high-powered authors, publishers and other influential users:

  • enriquelaso (603 total retweets)
  • NeinQuarterly (575)
  • Book_Fair (561)
  • stporombka (533)
  • Delphinpaar (218)
  • pressfuturist (215)
  • zeitonline (179)
  • porteranderson (171)
  • faz_buchmesse (99)

The fair, which began on the 8th, wraps up this Sunday.

Be sure to stop by the Innodata/MediaMiser booth to see what we can do for you in the realm of digital content, media monitoring and media analysis!

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NHL opening night: Twitter champ Leafs vs. online news champ Habs prep for battle

Another NHL season is almost upon us, and fans from cities across North America are getting geared up to throw on the colours and cheer on their teams.










Perhaps unsurprisingly, we found that the always-rabid fans of the Toronto Maple Leafs have been the most active on Twitter leading up to the start of hostilities (on a tweets-per-month basis), followed by the just-as-intense Habs contingent.

Maybe a little surprisingly, tweets mentioning the San Jose Sharks were third overall, beating the likes of the Boston Bruins and Stanley Cup champion LA Kings.

The Vancouver Canucks were dead last in Twitter mentions, with a four-per-cent share of voice.

Online news mentions, however, differed from Twitter significantly. In the realm of digital news, the Canadiens took top spot followed by the LA Kings.

The Leafs were third. The small-market Calgary Flames were next, while the Sharks (who did so well on the Twitter side of things) were last in online news mentions.

These numbers set the stage for what should be an epic opening night battle between the Twitter-dominant Leafs and online news-hungry Habs.


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Ebola: U.S. online media mentions jump 194% in a week

The daily rate of U.S. online media mentions of Ebola have increased 194 per cent in the past week, according to data collected by MediaMiser.


An analysis of online news content from the U.S. shows that mentions of Ebola were relatively infrequent until July.

The first big jump in mentions came in August, when two American missionary doctors became infected and were flown back to the U.S.

But it wasn’t until the first case of the virus was diagnosed within the U.S.  that coverage jumped dramatically, in the final two days of September and into October.

Daily mentions in online news (including syndicated stories and newswire updates) jumped from an average of around 5,000 per day in September to more than 14,000 per day in early October.

Although obviously tragic, the newfound U.S. attention on the virus could be a good thing for overall efforts to fight the smouldering outbreak in West Africa, however.

Aid organizations like the WHO and Doctors Without Borders have been pleading for the Western world’s attention towards the epidemic for months.

It seems they finally have it.

Posted in News Analysis, Traditional Media | 1 Comment

RedBlacks: Twitter engagement dropping, but enthusiasm remains strong

Ottawa’s CFL franchise hasn’t enjoyed a ton of success on the field in its first-ever season, losing 11 of its first 12 games.

Although Ottawa football fans are still filling the stands of TD Place and remain optimistic in the face of a forgettable first campaign, it seems some of that disappointment may be rubbing off on the team’s overall Twitter engagement.

As shown below, Twitter mentions of the team have dropped steadily since mid August (with the exception of a late spike in September, driven by the team’s dramatic OT loss at Saskatchewan):









It’s probably no surprise that the team’s biggest spike, back in July, was driven by the excitement of its home opener (which resulted in the only victory of the season so far).

One can imagine that a win tonight against the Winnipeg Blue Bombers would likely drive engagement right back up. It’s not like the fans aren’t supportive, after all:

The club has also had several noteworthy influencers mention it during the season, including actor Jared Padalecki, who sent out this cheeky tweet in mid-September (retweeted 1,485 times):

Prime Minister Stephen Harper has also tweeted about the RedBlacks four times, and was retweeted 270 times.

Finally, here are this season’s  top RedBlacks influencers by total retweets:

  • REDBLACKS (9,178)
  • CFL (1,808)
  • jarpad (1,485)
  • TSN1200 (814)
  • TimCBaines (662)
  • sskroughriders (633)
  • tyleronemo (600)
  • JimWatsonOttawa (559)
  • facesottawa (521)
  • RedBlacksCFL (514)

I’ll be at the game tonight — and hoping for a win! Go RedBlacks!

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#cdnpoli: Mike Hudema, Stephen Lautens, PM this month’s top influencers

Since the House of Commons returned just over two weeks ago, a lot has happened in the world of Canadian politics both inside and outside of Parliament.

We tracked the #cdnpoli hashtag between September 15 and 28 to see exactly what was most important to Canadians when it came to Canadian politics.

The array of topics was certainly interesting. As you can see in the chart below, no topic accounted for more than 5.5 per cent of tweets while a total of eight accounted for three or more per cent.


The push for an inquiry into missing and murdered aboriginal women drew the largest share, followed closely by discussion of MP Paul Calandra’s responses during question period.

Interestingly, the potential mission in Iraq – which is what Calandra was being asked about in QP — was the next-most popular topic.

Both the development of Canadian oilsands and the Climate March held at the UN Climate Summit appeared among the top topics. A significant portion of this was driven by Greenpeace activist Mike Hudema, who was by far the most influential twitter handle for the #cndpoli hashtag during the period.


Mr. Hudema also had the most-retweeted tweet during the period, which you can see below.

The next top influencer was writer/lawyer Stephen Lautens, who mostly tweeted about the Prime Minister’s appearance at the UN General Assembly.

Several other top tweets also referenced the speech.

The Prime Minister’s own handle was the next top influencer.

He was retweeted for the visit of Ukrainian PM Petro Poroshenko, and the signing of the Canada-Korea Free Trade Agreement.

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State of the Media: Sales of local U.S. TV stations jump 205% in 2013, while digital employment rises


The Pew Research Center released its State of the News Media 2014 report yesterday, unleashing a barrage of data regarding the condition of the U.S. media machine in areas such as audience, economics, news investment and ownership.

We’ve broken down some of the most interesting findings below:

Employment/news investment

While full-time newsroom jobs at U.S. newspapers fell by 2,600 in 2012 (the most recent year figures are available), one key highlight from 2013 was the growth of editorial positions at digital news outlets such as Buzzfeed (added 170 last year), Gawker (whose staff swelled to around 130), Mashable (which hired former New York Times editor Jim Roberts), and Yahoo (which hired several journalists from the NYT).

Staffing levels at local TV stations were classified as “stable”.


Sales of local U.S. television stations jumped a staggering 205 per cent year-over-year in 2013, with the total value of these transactions sitting at $8.8 billion (a 367-per-cent jump from 2012). Sinclair Broadcast Group was the biggest buyer, snapping up 63 stations and bringing its total roster to 167 TV stations in 77 markets.

The value of local TV acquisitions in the U.S. in 2013 was the largest since 2006, when nearly $20 billion in transactions took place.



Maybe the most significant development on the newspaper side is that the Newspaper Association of America has ceased publishing its quarterly reports on ad revenue (it will release a full-year report within the next few weeks). The most recent figures available, from 2012, aren’t encouraging: Ad revenue dropped 52 per cent from 2003 to 2012, to $22 billion.

According to the Pew report, publishing leviathan Gannett reported a six-per-cent decline in ad revenues in 2013.


The U.S. cable network audience between the big three channels MSNBC, CNN and Fox News dropped a combined 11 per cent to around 3 million. MSNBC suffered the biggest drop, hemorrhaging 24-per-cent of its prime-time audience in just one year.

Many of those viewers could have shifted preferences to local TV, which saw an overall increase in viewership across the board in 2013 (after years of declines). Local morning news viewership was up 6.3 per cent, and network news program viewership (at big networks like ABC, CBS and NBC) was also up slightly.

Growth was also identified in the realm of online radio. According to Pew, the percentage of Americans who listen to online radio in their cars jumped to 21 per cent (compared to 17 per cent in 2012).

Finally, digital native outlets continued to see success from an audience perspective, with sites like Buzzfeed drawing numbers comparable to well-established, legacy news sites such as the Washington Post.

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Five ways media monitoring & analysis before a campaign can increase ROI

Campaigns take a lot of time, money, and effort to create, so it’s only natural to want them to be successful!

We all want to get the best return on investment (ROI) possible, and though there’s no way to guarantee that, you can definitely increase the odds of success by using media monitoring before a campaign:


It helps determine if your campaign idea fits your market

Monitor keywords related to the theme of your campaign in both conventional and social media. Is your audience using these keywords? What’s the sentiment around their keyword usage?

You may decide that your idea actually isn’t the best for reaching your target demographic, but don’t worry — you can also use media monitoring to find even better ideas, if need be.

If your idea isn’t a good fit, change it up

By monitoring keywords related to your industry you can evaluate the most common themes or topics mentioned alongside those keywords. If you’re an energy company, maybe you discover your target audience is raving about the newest green energy solution — that’s valuable intelligence that can help focus your campaign, thus (in theory) increasing your ROI.

It allows you to identify influencers

By monitoring social media and news sources you can identify your industry’s prime influencers. For good or ill, these are the people who are likely talking about your brand the most, so it’s important to keep an eye on what they’re saying and with whom else they’re interacting.

Media monitoring will find your influencers, give you a firm understanding of their positioning with regard to your industry or brand, and allow you to determine more effective messaging strategies.

It tells you which channels are better for your audience

Monitoring and analysis can also help identify which channels and news sources your audience consumes the most, and which ones discuss your industry/brand the most. Once you have a better understanding of all this, you’ll know which media outlets or journalists you should target for your campaign.

By using media monitoring and analysis this way, you can ensure your budget is being used to gain the most impressions, clicks, and earned media possible.

You can see what your competitors are up to 

What kind of campaigns are they doing? How are they being received? Are they achieving a higher share of voice than you? See how their followers and influencers are responding to their campaigns, and use that information to your advantage.

By monitoring what your competitor is doing, you can easily modify your campaign to be more effective with your target audience — which, essentially, is the same as theirs.

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Amazing Race Canada (S2, E12): A strong finish for Ottawa (and #CongratsMickeyandPete)

***Spolier Alert***

Season 2 of the Amazing Race Canada finished strong, with the season finale being the most tweeted episode ever.

Compared to last year’s finale, last night’s episode saw an amazing 97.1% increase in Twitter activity and a 179% increase from the semi-final episode.


Natalie Spooner and Meghan Mikkelson negotiate rapids on the Ottawa River, courtesy of local rafting outfitter OWL Rafting.

Mickey Henry & Pete Schmalz, who didn’t win a single leg during the race, were able to beat favourites Natalie Spooner & Meaghan Mikkelson when it really counted – and, not surprisingly, saw a dramatic increase in social media mentions.

The hashtag #CongratsMickeyandPete, which went out after Mickey & Pete won the race, was the most successful hashtag for the Amazing Race Canada to date. It accounted for 12.6% of all tweets last night and Mickey & Pete were mentioned in 32.8% of all tweets.

Not to be outdone, gold medal Olympians Spooner & Mikkelson, who ended up winning Petro-Canada’s Fuel Your Favorite Team award as the most popular team, had the second-most total mentions with 23.6%.

Ryan Steele & Rob Goddard, who finished 3rd overall, were mentioned in 4.7% of all tweets.

But the big winner of The Amazing Race Canada was the show itself, the sponsors, and especially tourism-related companies and organizations.

The City of Ottawa and Ottawa-based tourist destinations were big winners during the finale.

Parliament Hill (The Library of Parliament), National Gallery of Canada, the Museum of Nature, and the Diefenbunker were each extensively tweeted about. Viewers used hashtags throughout the show’s various tasks to refer to a specific challenge or roadblock.

Those tweeting during the finale used hashtags such as #Diefenbunker, #PaintingsFromTheRace, and #ItsRightThere.

Top 10 most tweeted hastags during the finale:

  • #RaceCDA 56.3%
  • #CongratsMickeyAndPete 12.6%
  • #AfterTheRace 9.4%
  • #AmazingRaceCanada 4.9
  • #NoPantsNoProblem 3.4%
  • #Ottawa 2.0%
  • #PaintingsFromTheRace 1.9%
  • #MickeyAndPete 1.7% 
  • #Diefenbunker 1.3%
  • #ItsRightThere 0.7%

Both Ontario. Yours to Discover and Ottawa Tourism were tweeting and retweeting during the finale, and encouraging people to visit various Ottawa locations.

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Scottish referendum: Social media, pollsters and Andy Murray

The prognosticators for today’s Scottish independence referendum are probably as anxious as the people of Great Britain – after all, the science of polling has been under siege lately as our society and its news sources have become more fragmented.


Andy Murray wraps himself in the Union Jack after winning a tennis match. (AFP photo)

Another dimension is added with the advent of social media, where emotion and a greatly accelerated news cycle can strongly influence public opinion.

Add the proliferation of mobile technology, call blocking, and the growing trend of moving away from land-lines — the traditional communication channel for pollsters collecting information — and for pollsters, predicting outcomes has become exponentially harder.

When people relied on only a few news sources, opinions were more predictable and less volatile.

As an example, just before polls opened today, British (sorry, Scottish) tennis star Andy Murray tweeted his support for the Yes vote:

What effect will this have on the vote? Is this simply preaching to supporters of the Yes side? And how will it influence the undecided?

Social media does influence opinion, but it can also be deceiving if not analyzed correctly.

During the 2011 general Canadian election, we observed that those who supported the NDP on Twitter outnumbered the Conservatives. But the Conservatives ended up winning the election (despite the NDP’s very strong showing).

We live in a very fragmented society. Ironcially, it could be even more fragmented with a “Yes” vote today.

Stay tuned.

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Amazing Race Canada (S2,E11): Spooner, Mikkelson, ice cream and hometown pride

*** Spoiler Alert ***

Season 2 of the of The Amazing Race Canada has been very successful so far, and if that trend continues the season finale will likely be the most successful episode to date.

New Brunswick

Mickey and Pete at the Hopewell Rocks, in New Brunswick.

This week’s episode saw a dramatic 25.7% increase in Twitter activity on the day of the airing compared to last week’s successful and entertaining episode 10, and compared to last year’s semi-finals episode activity was up 40.4%.

As mentioned in last week’s post, episode location typically has a dramatic effect on viewer social media interaction. Viewers look forward to the following week’s destination, and the trailer after the show can noticeably drive social media activity.

The hashtags #NewBrunswick (Episode 11′s location) and #Ottawa (the upcoming season finale location) were both in the top 10 for most-mentioned hashtags during episode 11. #NewBrunswick was mentioned in 2.8% of all tweets, and #Ottawa was mentioned in 2.4% of all tweets.

Furthermore, Ottawa was the second-most active location for twitter activity.

Toronto 23.5%
Ottawa 8.4%
Winnipeg 8.0%
Vancouver 5.6%
Calgary 5.5%

Both New Brunswick and Ottawa Tourism were very active on Twitter, which again demonstrates that The Amazing Race Canada offers an ideal platform to promote tourism.

And not only did Natalie Spooner & Meaghan Mikkelson win the leg, but they were also (once again) the most popular team on Twitter. They were mentioned in 25.3% of all tweets:

25.3% Natalie Spooner & Meaghan Mikkelson (won)
9.5% Sukhi & Jinder Atwal (eliminated)
7.7% Mickey Henry & Pete Schmalz (2nd)
6.2% Ryan Steele & Rob Goddard (3rd)

Finally, show sponsor Dairy Queen were mentioned in a very impressive 5.2% of all tweets. They were featured in one of the roadblocks and many comments either expressed cravings for their product, or were disappointed that the product placement took away from the New Brunswick location.

Air Canada’s #ACWinTheWorld contest continues to do well, and was mentioned in 2.8% of all tweets during the show.

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