Media Monitoring

You’ll Learn

• What it is and why it’s important
• Who should be using media monitoring – and the surprising ways that 5 kinds of organizations can benefit from it
• What to monitor – 4 things you must monitor if you don’t want to miss out
• Media monitoring for crisis situations – and how monitoring can transform the 3 critical stages of a PR crisis
• Choosing a media monitoring provider – how to evaluate and choose the right one, regardless of your budget