The Convergence Concept: The End of PR As We Know It
Industry-renowned Gini Dietrich dives into the “convergence concept”, the risk of PR being absorbed by marketing, and how to keep PR alive and thriving
Which media monitoring super sleuth are you?
Take this assessment quiz to discover your media monitoring super sleuth personality and how to make it work best for you!
The Art of Pitching: How to Become a Master
Michelangelo, Caravaggio, Rembrandt and Picasso. They were all masters of their art, but when it comes to the ever evolving “Art of Pitching,” how can you become a master in your own right? Brian Kelley shows us how!
What to do when the sh*t hits the fan
Every organization (yes, even yours) should be prepared with a plan of attack for unexpected curveballs. Get the top tips in crisis communications from industry veteran Ron Sachs.
Ultimate Buyer’s Guide to Media Lists
Considering signing up for a new media list or outreach service? This guide will get you asking the right questions and making the best decisions for you and your organization.
Real Talk to Sharpen Your PR Business Development Skills
Want to score new clients for you or your PR agency? Shalon Roth, PR agency founder, author, and blogger, shares the keys to winning, keeping, and growing PR business.
Onwards and Upwards: Hottest Upcoming PR Trends of 2019
Are you ready for 2019? You will be after tuning-in to our PR expert panel.
Why story trumps brand: How to find your capital “S” story
For two generations, “brand” has been the buzzword in marketing and PR. Allow us to introduce you to its more effective successor: Story. With a capital “S”.
News Wires 101: Everything You’ve Ever Wanted to Know
Learn everything there is to know about news wires, from what they are to what they do to how you can use them effectively in your strategy.
Public Speaking for PR: How to Land Gigs and Get Noticed
Do you use public speaking as a PR tool? Steve Markman shows you why you should and how to land the gigs that will get you noticed.
How To Write a Press Release for Any Occasion (with templates and examples)
A complete guide to press releases: What they are, when to write them, and perhaps most importantly, how to write them (including a custom template)