When AI summarizes your brand before customers visit your website
Over the past few years, the way people discover brands has started to change. Instead of scrolling through multiple search results and visiting several websites, many users now turn to AI-powered assistants that generate quick, conversational answers. Whether someone...
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Crisis Comms & Media Monitoring
Crisis communications in focus: Tips for responding swiftly and smartly
When a crisis strikes, there’s no room for hesitation. In fact, when something like a social media backlash or a cybersecurity breach occurs, a company’s reputation can go down within minutes. This is why you need to have a fast communication response plan. Research...
How media relations shapes public perception during crisis moments
When an organization faces a sudden crisis, the first 24 hours often determine how stakeholders, customers, and the general public will perceive the situation. Whether it's a product recall, workplace incident, legal challenge, or operational failure, the narrative...
How brands can maintain trust and credibility during an online crisis
Brand reputation crises once moved slowly enough for companies to contain public criticism before it reached wider audiences. Traditional media cycles created delays between an incident, public reaction, and large-scale coverage. Today, digital platforms operate very...
PR Tech & AI
AI visibility in focus: The grocery aisle just fell to the chatbots—what communications teams need to know
5W AI Communications this month released the first grocery-focused AI visibility study — the Grocery edition of The Private Label AI Advantage — and the finding will land inside every CPG communications team in the country: the AI engines are recommending store brands...
AI in PR: The world’s #1 protein brand just lost the query that matters most
Optimum Nutrition is, by Euromonitor’s own count, the world’s #1 sports-nutrition brand. It is owned by Glanbia. It is thirty years old. It sits on every meaningful retail shelf. Ask any AI engine — ChatGPT, Claude, Perplexity, Gemini, or Google AI Overviews — for the...
The nine cities building the AI economy—and what every comms leader should do about it
The map of the global economy is being redrawn — and it is being redrawn faster than most CEOs, mayors, or communicators realize. Nine cities are pulling away. The other sixteen of the world's leading metros are being lapped. That is the finding of The 5W AI City...
Content & Media Relations
10 proven ways to increase earned media coverage for your business
Press coverage that people receive for free reminds me of how they need to work to get a table at a crowded restaurant without making any reservations. Everybody desires it, but most people lack the knowledge to create it in reality. The good news? Earned media is...
AI visibility in focus: The grocery aisle just fell to the chatbots—what communications teams need to know
5W AI Communications this month released the first grocery-focused AI visibility study — the Grocery edition of The Private Label AI Advantage — and the finding will land inside every CPG communications team in the country: the AI engines are recommending store brands...
AI in PR: The world’s #1 protein brand just lost the query that matters most
Optimum Nutrition is, by Euromonitor’s own count, the world’s #1 sports-nutrition brand. It is owned by Glanbia. It is thirty years old. It sits on every meaningful retail shelf. Ask any AI engine — ChatGPT, Claude, Perplexity, Gemini, or Google AI Overviews — for the...