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Crisis Comms & Media Monitoring

Using AI to monitor reputation risks in high-stakes industries

Using AI to monitor reputation risks in high-stakes industries

Reputation risk isn't abstract. It's the gut punch that hits when a headline breaks, when a thread goes viral, or when a regulator posts an enforcement action. In finance, healthcare, tech, and other high-stakes industries, the window between a small spark and a...

PR Tech & AI

What happens when AI describes your brand better than you do?

What happens when AI describes your brand better than you do?

For years, brands have invested heavily in shaping how they are perceived. From polished website copy and carefully crafted mission statements to PR campaigns and thought leadership initiatives, organizations have traditionally maintained significant control over...

PR has always been System 2 work. AI is making it System 1.

PR has always been System 2 work. AI is making it System 1.

Jessie Chambers is a travel writer with bylines across the British national press. Her face is AI-generated. Her articles are AI-generated. Her employer, the company Global Work and Travel, told Press Gazette in February 2026 that she does not exist. The...

Content & Media Relations

What happens when AI describes your brand better than you do?

What happens when AI describes your brand better than you do?

For years, brands have invested heavily in shaping how they are perceived. From polished website copy and carefully crafted mission statements to PR campaigns and thought leadership initiatives, organizations have traditionally maintained significant control over...