Managing technical compliance in high-risk retail
In the modern business world, retailers operate in a strictly fast-moving environment shaped by consumer protection laws, data privacy regulations, security standards, and product safety rules. All of these aspects are categorized under retail compliance in their...
Latest Posts
Daily PR Insights & News
Bulldog Reporter
Join a growing community of 25000+ comms pros that trust
Agility’s award-winning Bulldog Reporter newsletter for expert PR
commentary and news
Crisis Comms & Media Monitoring
How PR teams use news APIs for real-time media monitoring
Real-time media monitoring has become one of the most operationally demanding parts of PR and communications work. A story can move from a regional outlet to national coverage within hours. A social media post can trigger a wave of press attention before anyone on the...
Crisis communications in focus: Tips for responding swiftly and smartly
When a crisis strikes, there’s no room for hesitation. In fact, when something like a social media backlash or a cybersecurity breach occurs, a company’s reputation can go down within minutes. This is why you need to have a fast communication response plan. Research...
How media relations shapes public perception during crisis moments
When an organization faces a sudden crisis, the first 24 hours often determine how stakeholders, customers, and the general public will perceive the situation. Whether it's a product recall, workplace incident, legal challenge, or operational failure, the narrative...
PR Tech & AI
AI visibility in focus: The grocery aisle just fell to the chatbots—what communications teams need to know
5W AI Communications this month released the first grocery-focused AI visibility study — the Grocery edition of The Private Label AI Advantage — and the finding will land inside every CPG communications team in the country: the AI engines are recommending store brands...
AI in PR: The world’s #1 protein brand just lost the query that matters most
Optimum Nutrition is, by Euromonitor’s own count, the world’s #1 sports-nutrition brand. It is owned by Glanbia. It is thirty years old. It sits on every meaningful retail shelf. Ask any AI engine — ChatGPT, Claude, Perplexity, Gemini, or Google AI Overviews — for the...
The nine cities building the AI economy—and what every comms leader should do about it
The map of the global economy is being redrawn — and it is being redrawn faster than most CEOs, mayors, or communicators realize. Nine cities are pulling away. The other sixteen of the world's leading metros are being lapped. That is the finding of The 5W AI City...
Content & Media Relations
10 proven ways to increase earned media coverage for your business
Press coverage that people receive for free reminds me of how they need to work to get a table at a crowded restaurant without making any reservations. Everybody desires it, but most people lack the knowledge to create it in reality. The good news? Earned media is...
AI visibility in focus: The grocery aisle just fell to the chatbots—what communications teams need to know
5W AI Communications this month released the first grocery-focused AI visibility study — the Grocery edition of The Private Label AI Advantage — and the finding will land inside every CPG communications team in the country: the AI engines are recommending store brands...
AI in PR: The world’s #1 protein brand just lost the query that matters most
Optimum Nutrition is, by Euromonitor’s own count, the world’s #1 sports-nutrition brand. It is owned by Glanbia. It is thirty years old. It sits on every meaningful retail shelf. Ask any AI engine — ChatGPT, Claude, Perplexity, Gemini, or Google AI Overviews — for the...