ATLANTA (January 2026) – Kleber & Associates (K&A), a full-service marketing and public relations agency focused exclusively on the building products industry, has been selected as agency of record by HydroBlok, a national manufacturer of innovative,...
PR Agency News
New RSW/US 2026 Outlook Report Finds Referrals and Networking Losing Effectiveness; Agencies Must Take a More Proactive Approach to New Business
Cincinnati, OH – RSW/US has released its 2026 New Year Outlook Report, highlighting a clear shift in how agencies are winning new business and why traditional reliance on referrals and networking is no longer sufficient. For years, referrals, past relationships, and...
PRSA Appoints Patricia “Reace” Alvarenga Smith, APR, and Jeff Wilson, APR, as Senior Counsel to the 2026 Board of Directors
NEW YORK (Jan. 15, 2026) – PRSA, the nation’s leading professional organization serving the communications community, today announced that Patricia “Reace” Alvarenga Smith, APR, and Jeff Wilson, APR, have been appointed as Senior Counsel, nonvoting members of the 2026...
The Pollack Group Named Agency of Record for Tower Cancer Research Foundation
The Pollack Group (TPG) is proud to kick off 2026 as the newly appointed Agency of Record for Tower Cancer Research Foundation (TCRF), a nationally respected nonprofit advancing groundbreaking cancer research, supporting patients and families, and educating...
IPREX Expands Global Footprint With New Partners Across Europe, North America, And APAC
Recent recruitment interest signals strong momentum for 2026 BOULDER, COLORADO (January 15, 2026) — IPREX is entering 2026 with a significant expansion of its global communications network, welcoming new partner agencies in Italy, Chicago, Las Vegas and India. 2025...
GO PR Named Agency Of Record for Peregrine Hospitality Including Charlie Palmer Collective’s Highly Anticipated Foray Into Paso Robles
Award-Winning PR Firm Expands West Coast Presence to Launch Numerous Hotels and Three New Dining Concepts Across California’s Central Coast NEW YORK, NY (January 15, 2026) — Award-winning boutique PR firm GO PR announces today its representation of Peregrine...
Welcoming John Cheng and Daniel Chou to The Pollack Group
At The Pollack Group, growth is intentional. We expand capabilities when they strengthen how we serve clients, deepen our bench of leadership, and support long-term value. That’s why we’re thrilled to welcome John Cheng and Daniel Chou to the agency. Beginning this...
Narrative Expands Insights and Creative Leadership, Adding Stacia Tipton as Managing Director and Promoting Ellie O’Shei to Creative Director
Firm Continues to Strengthen Capabilities with Strategic Investments in Insights, Creative, and Paid Media Washington, D.C. – Narrative Strategies announced today a significant addition to its rapidly growing Insights practice with the addition of veteran marketing...
PRGN Adds New Member Agencies in Paris and Bogotá
Agence Profile and IDDEA Comunicaciones extend PRGN’s reach in Europe and South America (NEW YORK / LONDON, January 15, 2026) – The Public Relations Global Network (PRGN) announced today that it has added two new member agencies: Agence Profile in Paris, France, and...
Emplifi Partners with Reddit to Fuel Actionable Industry Intelligence and Strategic Execution
The collaboration integrates real-time Reddit data directly into Emplifi Fuel, transforming authentic community conversations into industry-specific tactics for Retail, CPG,Sports brands and beyond New York, January 15, 2026 — Emplifi, a leading customer engagement...
Nothing to See Here: Nearly Half of Employees Hide Their AI Use at Work
According to Slingshot’s Digital Work Trends Report, Gen Z Workers Are Most Likely to Keep AI Use Private Over Concerns of Judgement and Cutting Corners CRANBURY, NJ (January 15, 2026) –Slingshot, the work management platform from software company Infragistics that...
CMO Council Marks 25th Anniversary in 2026 with Expert Views on Evolutionary Role of Chief Marketing Officer in C-Suite
Announces New Regional President in Asia, Findings of Digital Marketing Transformation Audit, and Thought Leadership Campaigns with New Growth Officer Council and Chief Marketer Network SAN JOSE, Calif. (Jan. 14, 2026) – The CMO Council’s inaugural blog for 2026...