5 Best Media Relations Tools for PR Professionals in 2025

Why media relations tools matter in 2025 In 2025, media relations is evolving alongside the news cycle and the AI-driven transformation of PR. Journalists and influencers are busier than ever, inboxes are saturated, and trust between brands and the media is critical....

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Crisis Comms & Media Monitoring

Crisis communication in the age of supply chain disruptions

Crisis communication in the age of supply chain disruptions

In today’s interconnected global economy, supply chain disruptions can escalate into full-blown corporate crises within hours. From delayed shipments to logistical bottlenecks, operational setbacks no longer stay behind the scenes. They often become headlines. For...

PR Tech & AI

Digital marketing for executives: AI’s role in shaping visibility

Digital marketing for executives: AI’s role in shaping visibility

For modern executives, visibility is no longer a “nice-to-have”—it’s a business necessity. In an era where customers want transparency, employees seek authentic leadership, and investors demand confidence, the people at the top are as scrutinized as the companies they...

How AI helps businesses understand customer behavior

How AI helps businesses understand customer behavior

Understanding customer behavior is one of the most important parts of running any business. It shows what people like, when they buy, and why they return, or why they stop coming back.  In 2025, Artificial Intelligence (AI) has made this process easier. AI can look at...

How AI and technology are reshaping PR and marketing

How AI and technology are reshaping PR and marketing

In the 21st century, organizations no longer communicate with their audiences the way they did in the past. Traditional PR and marketing methods, such as press conferences, media calls, and direct mail, have been replaced by digital platforms, data-driven strategies,...

Content & Media Relations

Digital marketing for executives: AI’s role in shaping visibility

Digital marketing for executives: AI’s role in shaping visibility

For modern executives, visibility is no longer a “nice-to-have”—it’s a business necessity. In an era where customers want transparency, employees seek authentic leadership, and investors demand confidence, the people at the top are as scrutinized as the companies they...