5 Best Media Relations Tools for PR Professionals in 2025
Why media relations tools matter in 2025 In 2025, media relations is evolving alongside the news cycle and the AI-driven transformation of PR. Journalists and influencers are busier than ever, inboxes are saturated, and trust between brands and the media is critical....
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Crisis Comms & Media Monitoring
Sports crisis: Kawhi’s No Response to No-Show Job Accusation is a Risky Move
When news broke that the Los Angeles Clippers were being accused of circumventing the NBA salary cap by creating a $28 million bogus job for star Kawhi Leonard, it was an “Aha!” moment for many fans. After all, it was a shock in 2019 that the Clippers came out of...
Why investors can’t ignore AI-powered media monitoring in the age of misinformation
A single misleading story about leadership changes, product failures, or regulatory trouble can trigger panic selling within hours. By the time corrections appear, the damage is already done. Investors who rely only on financial reports and market data risk being...
Crisis communication in the age of supply chain disruptions
In today’s interconnected global economy, supply chain disruptions can escalate into full-blown corporate crises within hours. From delayed shipments to logistical bottlenecks, operational setbacks no longer stay behind the scenes. They often become headlines. For...
PR Tech & AI
Digital marketing for executives: AI’s role in shaping visibility
For modern executives, visibility is no longer a “nice-to-have”—it’s a business necessity. In an era where customers want transparency, employees seek authentic leadership, and investors demand confidence, the people at the top are as scrutinized as the companies they...
How AI helps businesses understand customer behavior
Understanding customer behavior is one of the most important parts of running any business. It shows what people like, when they buy, and why they return, or why they stop coming back. In 2025, Artificial Intelligence (AI) has made this process easier. AI can look at...
How AI and technology are reshaping PR and marketing
In the 21st century, organizations no longer communicate with their audiences the way they did in the past. Traditional PR and marketing methods, such as press conferences, media calls, and direct mail, have been replaced by digital platforms, data-driven strategies,...
Content & Media Relations
The future of PR in the age of AI: Smarter campaigns, deeper connections
Public relations has always been about creating meaningful connections between brands and their audiences. But in today’s hyper-digital world, attention is fleeting, and traditional methods often fall short. This is where Artificial Intelligence (AI) is reshaping the...
How digital PR agencies are redefining corporate storytelling in 2025
In 2025, corporate storytelling is evolving in response to changing audience expectations and technological advancements. Corporate communications plays a central role in shaping narratives that resonate with stakeholders while reflecting organizational values....
Digital marketing for executives: AI’s role in shaping visibility
For modern executives, visibility is no longer a “nice-to-have”—it’s a business necessity. In an era where customers want transparency, employees seek authentic leadership, and investors demand confidence, the people at the top are as scrutinized as the companies they...