The MediaMiser Blog

The Northern Red Carpet: The stars and buzz of TIFF 2016

Ten days, 400 films, and endless yards of red carpet later, the 2016 Toronto International Film Festival (TIFF) is a wrap. The crew here at MediaMiser used our patented software to track tweets for the entire festival — that’s over 200,000 tweets from opening day to closing night — to see which stars, which films, and which awards got the most traction (ahem…that’s Twitter action).

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Hit the road, Jack: Twitter responds negatively to iPhone 7’s absent headphone jack

Courage. The word is typically reserved for the likes of firefighters, soldiers, and civil rights leaders. As of Wednesday, however, one more noble breed joins the ranks: Apple Inc.

“It comes down to one word,” said Phillip Schiller, the company’s senior VP of marketing, last week. “Courage. The courage to move on and do something better for all of us.”

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