Tips for building authentic media relationships: Agility webinar recap
In this month’s free webinar, Mike Atkinson, an account director at Sage Communications, walked attendees through tips for building long-term, mutually beneficial media relationships that will help PR pros stand out from the crowd and earn more coverage. Why media...
Find brand advocates by investing in social listening
Today, everything we do revolves around social media – communicating with family and friends, catching up on the news, and even shopping. With social media playing such an integral part in people’s day-to-day lives, it has become especially important for brands to...
PR Profiles, Episode 28: A Conversation with Ira Gostin, Founder of G8 Strategies
It’s not just about the numbers: Why successful investor relations is story-driven How does a photojournalist become the founder of an investor relations (IR) agency? Well, if you’re our latest PR Profiles guest, Ira Gostin, a party is involved. Before Ira was driving...
ICYMI: Bulldog’s Top 10 most popular posts in April
The year is rolling merrily along, and Bulldog Reporter traffic is in high gear as we get closer to summer. A few news and research reports made it into our top echelon of posts in April---including a new survey tracking Gen Z brand preferences and spending trends,...
What is a media monitoring service?
Media monitoring is listening to who’s saying what about your brand, your competitors, your industry, and any other topic that’s important to you and your operations. Media monitoring typically includes print, online, broadcast, and social media. A media monitoring...
PR Profiles, Episode 27: A Conversation with Nick Lee-Rogers, Head of Experiential at Hatch
Busting experiential marketing myths “For me, there’s nothing that quite beats the face-to-face interaction,” says Nick Lee-Rogers, our latest PR Profiles guest. It should come as no surprise then that Nick is the Head of Experiential at Leeds-based PR agency, Hatch....
How to protect your brand reputation on social media
Brand reputation management consists of many things. But in a world where 4.62 billion people use social media, maintaining a positive image of your business online is one of the top priorities. However, staying on top of your communications strategy might be a bit...
The benefits of market research campaigns: Agility webinar recap
In this month’s webinar, “Earn more earned media: Why your thought leadership campaigns must be market research-led”, Miles Clayton, founder of Agility PR in the UK (no relation to us), Miles broke down the mechanics of market research campaigns, which in his...
PR Profiles, Episode 26: A Conversation with Anan Abu Rmieleh, Director of Comms at Leaders International
Why your communications team needs to be involved at the product design stage for maximum impact “What’s easier to sell as a PR person: a flight to the moon or just another pen?” asks Anan Abu Rmieleh, Director of Communications for Leaders International, in his...
Get to know the Agilitarians: Meet Abbie Woodward
We think the Agility team is made up of some pretty impressive people! Our international crew is comprised of hard workers with inquisitive minds who are excited to improve PR practices through data and technology. You deserve the chance to get to know the crew! We...
Why you should play the long game: 4 tips for creating a long-term PR strategy
In today's fast-paced world, it's easy to get caught up in short-term goals, fast results, and quick fixes. However, when it comes to public relations, this doesn’t work. While first impressions are still important, taking a long-term approach can be much more...
PR Profiles, Episode 25: A Conversation with Yaneiza Echezarraga, Co-Founder of Twin Minds Media
Why you have to go beyond ‘cookie-cutter’ campaigns to reach the U.S. Hispanic market Yaneiza Echezarraga, co-founder of Twin Minds Media and our latest PR Profiles guest, helps brands and other PR agencies go beyond “cookie-cutter” campaigns and activations to reach...
ICYMI: Bulldog’s Top 10 most popular posts in March
As the March winds blew the chilly weather out to make way for Spring, Bulldog Reporter rode the wind’s momentum to another stellar month of high traffic and new communications insights. It was our contributing writers that led the way last month, opining on a variety...
How to pick the right social listening service
Whether you’re in PR or marketing, you can benefit from the insights that are waiting to be uncovered on social media. We’re talking about the insights that will help you create a more impactful content strategy, expand your influencer marketing opportunities, and...