The MediaMiser Blog

Techniques for ensuring your brand is remembered

Andi Bell is able to memorize the order of several decks of cards. He does this by associating each card with a character. The Jack of Clubs becomes a bear, the Two of Spades a pineapple and so on.

He picks a route through a city, making note of buildings and points of interest. He then places these characters along the route. The bear is sawing the pineapple in front of the House of Parliament, for example.

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Amazing Race Canada S4E4: Is Emoji the Language of Marketing?

Having cut their TV teeth on Big Brother Canada, Jillian and Emmett are the famous ones in this year’s version of Amazing Race Canada. Season 4’s version of Hal and Joanne, if you will.

Like Hal and Joanne ━ who were eliminated in Episode 5 of Season 1 ━ Jillian and Emmett learned in S4E4 that fame won’t save you, as they came in seventh, avoiding elimination by the slimmest of margins.

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How to prepare consumer spokespersons for media interviews

An important element to an impactful news story is the human element which is why more and more reporters are incorporating the experiences of consumer spokespersons to enhance their story. While a subject matter expert voice is important and helps to provide important information and create credibility, a consumer spokesperson’s first-hand experience can help a story connect with a wider audience. Engaging with a real person’s story allows readers, viewers or listeners to connect to the issue on a direct, personal level.

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No news? No problem—Make some yourself, like the House Reps who staged the gun-control sit-in

After the terrible shooting in Orlando, gun control advocates were left, once again, with no news. With just four days left before Congress adjourned for the 4th of July recess, a bipartisan gun control proposal was set aside with no hope of passage. No news? No problem. Representative John Lewis and 170 fellow Democrats blended old-fashioned protest tactics with new social media tricks to incite a media frenzy and take over the news cycle. Sure, lawmakers have the luxury of working on the national stage, but their tactics are available to all changemakers. Inside or outside of power, all of us can defy traditional media, create our own coverage, and change the national conversation.

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