Digital marketing is now mainstream, and digital commerce is a top priority for marketers, according to a survey of marketing executives by IT research and advisory firm Gartner. The survey also found that marketing budgets increased 10 percent in 2015, with 61 percent of respondents saying they expect budgets to increase again in 2016. Continue reading
It used to be that when you picked up a newspaper, the most you could possibly hope for is to be briefed on the most recent news possible (while, hopefully, being at least marginally entertained in the process).
This weekend, both Justin Bieber and One Direction launched their latest albums—Purpose and Made in the A.M. respectively.
Purpose is Bieber’s fourth studio album, and Billboard has even gone as far as to say that “from a PR perspective, Purpose is the album Justin Bieber had to make.” After running around rampant over the last few years, the 21-year-old had to settle down a bit and produce a much cooler, laidback album to prove that he’s maturing as an artist. At least that’s what the media says. Continue reading
As Day 3 of the PRSA 2015 International Conference came to an end, MediaMiser was sad to say goodbye to gorgeous Atlanta, Georgia and to all of our new connections.
Tuesday, November 10 was considerably quiet at #PRSAICON—Tweets dropped to roughly 2,500 for the entire day. Though considerably less people were tweeting compared to the previous two days of the conference, MediaMiser wanted to see who was influencing the conversations and what they were talking about! Continue reading
— MediaMiser (@MediaMiser) November 9, 2015
Continuing to be an amazing experience, Day 2 of PRSA 2015 International Conference in Atlanta, Georgia was filled with lots of fun, insights and newly acquired knowledge!
That being said, Monday, November 9 of #PRSAICON received more than 6,500 Twitter mentions—roughly 2,500 more than November 8! With everyone ramping up their Twitter game on Day 2, who were the top influencers? And what was being talked about the most? Continue reading