The MediaMiser Blog

Using media monitoring and analysis for decision making

How do you make important decisions?

Do you trust your gut? Poll your colleagues? Do you frantically search Google to find results from expert sources? Or maybe you’re a firm believer in shaking a Magic 8-Ball and letting fate decide.

Regardless of your approach, every decision is based on the pursuit of an outcome that will either elicit the most pleasure or avoid the most pain.

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3 ways to incorporate inbound marketing into your PR strategy

The public relations industry, like many others, has experienced massive change over the years, as traditional PR continues to make the journey into the digital world. The fundamentals, however, remain the same: push your message out to a targeted audience in order to build awareness and drive revenue. PR pros now have to constantly learn new skills and adapt their processes in order to stay on top of the noise.
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