Writing shallow, generic content is easy, requires minimal research, and demands little prior knowledge of the subject—all of which may be selling points for content writers. However, clients are looking for brands to stand out from their competitors and demonstrate to their audience why they are the right choice; readers are looking to be informed or entertained with something new; and Google ranks unique content high in search results. Content that just scratches the surface fails to please all three.
Over the last couple of weeks, publications have extensively covered the racist and sexist troll campaign waged against actress Leslie Jones, star of the new Ghostbusters film. While unwarranted attacks can’t be completely eliminated in a society that values free speech, there are several things companies can do to protect themselves and to mitigate damage.
Just like a great book title, a headline is the hook that captures the attention of readers. The teaser is similar to the snippet found on the back cover. These pieces not only create the first impression, setting the tone for the words that follow, but they also provide important clues to what the content is about. When a headline isn’t enticing or informative, readers simply move on to the next article that does look interesting.
Andi Bell is able to memorize the order of several decks of cards. He does this by associating each card with a character. The Jack of Clubs becomes a bear, the Two of Spades a pineapple and so on.
He picks a route through a city, making note of buildings and points of interest. He then places these characters along the route. The bear is sawing the pineapple in front of the House of Parliament, for example.
Like Hal and Joanne ━ who were eliminated in Episode 5 of Season 1 ━ Jillian and Emmett learned in S4E4 that fame won’t save you, as they came in seventh, avoiding elimination by the slimmest of margins.
An important element to an impactful news story is the human element which is why more and more reporters are incorporating the experiences of consumer spokespersons to enhance their story. While a subject matter expert voice is important and helps to provide important information and create credibility, a consumer spokesperson’s first-hand experience can help a story connect with a wider audience. Engaging with a real person’s story allows readers, viewers or listeners to connect to the issue on a direct, personal level.
After the terrible shooting in Orlando, gun control advocates were left, once again, with no news. With just four days left before Congress adjourned for the 4th of July recess, a bipartisan gun control proposal was set aside with no hope of passage. No news? No problem. Representative John Lewis and 170 fellow Democrats blended old-fashioned protest tactics with new social media tricks to incite a media frenzy and take over the news cycle. Sure, lawmakers have the luxury of working on the national stage, but their tactics are available to all changemakers. Inside or outside of power, all of us can defy traditional media, create our own coverage, and change the national conversation.