The mystique of “going viral”: Key insights into tapping this phenomenon

viral video, viral, youtube, video, facebook, twitter, social media

Whether they work in advertising, journalism or PR, everyone tasked with creating content dreams of tapping into the perfect topic and having a piece that goes viral outside of their usual audience. But what is it that makes up that elusive viral element?

To get to the bottom of it, my team at Communications@Syracuse recently asked 16 thought leaders to identify a piece of content that went viral and briefly comment with their opinion of why that piece went viral. The answers they provided were illuminating, touching on the importance of everything from prosociality to metadata in helping a piece go viral.

One key element multiple contributors commented on was the ability of viral content to toy with our emotions. In talking about the ALS ice bucket challenge, author Jonah Berger noted that the campaign “evoked lots of high arousal emotion, like surprise.” Sarah Fudin, director of corporate brand marketing at 2U, elaborated further in her commentary on the 100 Days Without Fear campaign, saying that “virality, in my opinion, comes from content striking a chord with basic human emotions: anger, fear, disgust, happiness, sadness and surprise. The more emotions a piece taps into, the more relatable it will be, and the more likely it will be to be shared.” Kelsey Libert, partner and VP of marketing at content marketing agency Fractl, agreed: “Viral content tends to possess viral emotions, high quality production and a unique and newsworthy angle.”

Emotion, however, wasn’t the only element that our contributors believed factored into virality.  Prosociality, voluntary behavior designed to help others, was also noted as a key factor in content going viral. If a piece was thought to be helpful to a wider audience, like the ALS ice bucket challenge nominated by Jonah Berger or the New York Times Dialect Quiz nominated by Matt Gratt of Buzzstream, users were more likely to share it. Author Alfred Hermida reiterated this when discussing his nomination of What Does the Fox Say? by Ylvis: “Viral content exploits one of the main reasons we love to share—sharing is a way of giving back. By sharing a silly video about a silly song, we are spreading a little bit of frivolity that, hopefully, will bring a smile to a friend’s face. It also shows how emotions influence sharing. Happiness is an emotion we want to share.”

Emotion, prosociality, and metadata—none of these factors, on their own, explain why content goes viral, but put together, our thought leaders’ answers go a long way toward explaining why some content takes off and others fall flat. How can you incorporate these viral elements into your next piece of content? The answer may be the difference between content that’s vapid and content that’s viral.

Jenna Dutcher is the Inbound Marketing Manager for Communications@Syracuse, the online Master’s in Communications from the S.I. Newhouse School of Public Communications at Syracuse University.

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Is social media becoming one big game of “broken telephone”?

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At the beginning of September, the American Press Institute released its latest Twitter study entitled “Twitter and the News: How people use the social network to learn about the world”.

Though the study covers a variety of topics, from a general overview of Twitter usage to social recommendations for publishers, one of the most intriguing sections is related to false information and how it circulates around the social network.

As the Twitter community continues to experience exponential growth, there’s been a positive correlation in the rise of street and citizen journalism. Twitter offers a forum for users to vocalize their thoughts, opinions and feedback regarding current events, but also allows them to create their own news.

However, with the wealth and availability of information through the Internet, the possibility of becoming misinformed—or coming across regurgitated misinformation— has also increased. Sixty-four per cent of Twitter news users say they have encountered information on Twitter that they later found to be untrue.

To put this all into context, imagine that 74 per cent of users who use Twitter to read recent news daily. And a further 62 per cent of these users find news on their timeline, through people they follow.

This is an example of “secondhand” information—a user ingesting content that a different user has already read and shared. This means that the first user could have added their own misinformed thoughts, opinions or feedback on the news along with the story link, or the story itself may have initially presented misinformation that is now being regurgitated.

Now, does the rise of social media mean that users are more susceptible to being misinformed, or pass on misinformation? Luckily, data collected by the American Press Institute doesn’t seem to indicate that—only 16 per cent of Twitter news readers admit to posting or retweeting information they later found to be false.

Just as easily as misinformation can spread, however, Twitter can also correct itself (to some degree).

Fifty-nine per cent of Twitter news readers have seen follow-up tweets from an external source alerting them to misinformation, and 43 per cent admitted to seeing a follow-up tweet from the same source correcting the initial misinformation.

Users also look to sources outside Twitter to validate the information they’re consuming, with more than 78 per cent of respondents referring their queries to search engines to gather further information.  

MediaMiser wants to know: do you verify information you consume from Twitter? Do you typically take it at face value, or do you follow-up with some additional research? Let us know in the comments below.

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Newsjacking: How to hit the bullseye, even if you’re coming in green

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Newsjacking, also known as real-time marketing, is the not-so-subtle art of “injecting your ideas into a breaking news story…in order to generate media coverage for yourself or your brand”.

Although it wasn’t the first, perhaps the most memorable instance of newsjacking occurred in 2013, when Oreo inserted itself into the now-infamous Super Bowl blackout:

Applause followed in the form of 15,000-plus retweets for the creative and well-timed quip. Sarah Hofstetter, the president of 360i—the agency behind the tweet—says, “You need a brave brand to approve content that quickly. When all of the stakeholders come together so quickly, you’ve got magic.”

Well-executed newsjacking has three elements in common: the right story, timeliness and critical thinking. Spokal’s blog shows us what happens when brands miss the memo on the first and last bit: there was SpaghettiO’s cheerful mascot reminding us to honor the victims of Pearl Harbour, the Gap mentioning Hurricane Sandy in the same breath as shopping, and Teamworks warning us not to “vanish” like Malaysian Airlines Flight 370. gap-hurricane-sandy-tweetSo when something’s trending in the media when should you, and how do you, cash in?

Trying to turn something serious into a light-hearted gag obviously doesn’t fly. But there have been recent examples of brands converting the amusing into a seriously powerful advert: The Salvation Army in South Africa cleverly spun March’s “the dress” viral phenomenon into something that amplified their message, with their campaign image showed a bruised woman wearing a white and gold version of the dress accompanied by the headline: “Why is it so hard to see black and blue?” It was bold and daring—and it worked.

That “magic” Hofstetter referred to earlier takes sound judgement, creativity, deliberation and practice.

So where do you begin if you’re new to this technique?

  • Make a habit of scanning for potential newsjacks: David Meerman Scott, author of Newsjacking: How to Inject Your Ideas Into a Breaking News Story and Generate Tons of Media Coverage, suggests companies begin to “watch for everyday ‘serendipities’—breaking news and events around which you can logically position your expertise.”
  • Set up alerts for major news outlets to monitor natural and out-of-the-box opportunities to spread your message. Monitor your own market as well as general news—and look for keywords, phrases and trending topics. HitTail breaks this down in detail, showing marketing teams how to grab onto a story as it is ascending, rather than after it has already peaked.
  • Differentiate your brand: why is your audience interested? How can you spin on the story in an original, creative way? What would your audience find amusing or useful? Do some in-house brainstorming.
  • Prep the first few in advance: In truth, the best newsjacks are those moments for which you can’t plan. But that doesn’t mean you can’t prepare for a story that everyone knows is coming. In this respect, Oreo did another fine job with the arrival of England’s latest prince.

This may be the best way to dip your feet into the technique if you’re coming in green, giving your marketing team plenty of time to get into the habit of detecting, being creative and weighing the pros and cons around leveraging an opportunity in the news cycle—before attempting the spontaneous.

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Social generations: Millennials account for 70% of Instagram users, 61% on Twitter—Facebook median age has increased by 10 years

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The latest research from GfK MRI shows that Millennials play a dominant role on many of the top social media sites. This coveted consumer generation represents 70% of Instagram users and 61% onTwitter. The data also reveal that the median age of Facebook users is 40—up from 29 in 2009. The median ages of other social site users are 44 for LinkedIn, 42 for Google+, 38 for Pinterest, 38 for YouTube, 32 for Twitter and 30 for Instagram.

According to the research, LinkedIn has the highest median household income (approximately $112,500) and the highest education levels among the top social media, photo or video-sharing sites. Two thirds (65%) of LinkedIn users fall into the “graduated college plus” category, compared to 29% of all adults. Pinterest users rank second in education level, with 41% registering as “graduated college plus.”

Across the seven major social and photo/video sharing sites, men outnumber women among users in just three: LinkedIn (55% of users versus 45%), Twitter (54% to 46%) and YouTube (51% to 49%). Women are the majority of users of Facebook (57% versus 43%), Google+ (53% to 47%), Instagram (60% to 40%) and Pinterest (81% to 19%).

“These results clearly show that many of the social media applications are becoming mainstream, which bodes well for the long term viability of those companies,” said Florian Kahlert, managing director of GfK MRI, in a news release. “At the same time, this growing acceptance raises the bar for media planners (and inventory sellers), because just adding social media sites to a plan without other sophisticated targeting no longer automatically increases your younger or savvy target groups.”

GfK MRI’s Survey of the American Consumer is a single-source database derived from continuous surveys of approximately 25,000 U.S. adults annually. In addition to use of all major media, GfK MRI measures consumption of over 6,500 products and services in nearly 600 categories.

Source: Business Wire; edited by Richard Carufel

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#MunkDebateGhosts: Foreign policy debate Twitter chatter influenced by May, Trudeau Sr.

non-partisan issues, federal elections, elections, canadian elections, elections 2015,

This past Monday saw the third federal leaders’ debate, this time with foreign policy on the agenda. Barbs were thrown from all angles on issues ranging from the delayed Keystone pipeline to federal refugee policies. And while there was no overwhelming winner, once again several non-electoral platform issues were the most mentioned on social media during the debate.

One of the most talked-about foreign policy-related topics during the debate, the anti-terror Bill C-51 (mentioned 941 times amongst the 37k tweets containing the hashtag ‘#munkdebate’), led to one of the biggest moments of the evening when NDP leader Thomas Mulcair compared Bill C-51 and the War Measures Act (which had been instituted when Trudeau’s father was Prime Minister).

Trudeau responded by saying how proud he was to be the late Pierre Trudeau’s son, which brought about sustained applause from the audience at Roy Thomson Hall.

This, combined with the 15th anniversary of the former Prime Minister’s death, lead to an eruption in social media, with “Pierre Trudeau” receiving almost 1.2k mentions on Twitter during the debate.

The above exchange also contributed to the Liberal Leader receiving the vast majority of social media attention, leading the way amongst all party leaders with more than 12k debate-related tweets.

Just like the previous Globe and Mail debate, however, Green Party Leader Elizabeth May continued to make her voice heard. She held another forum on Twitter, virtually inserting herself into the fray to considerable effect: following #C51, #VoteGreen was the next-highest mentioned hashtag.

May’s electronic attendance also influenced party mentions: though her handle, @elizabethmay, was last amongst federal leaders her party’s handle—@canadiangreens—was a close third, just behind @thomasmulcair.

canadian elections, elections, #exln, canadian politics, trudeau, mulcair, harper, may

Though news this week indicated Stephen Harper’s Conservatives have regained the lead, there’s still no overwhelming frontrunner ahead of the final French language debate set for Friday. But as long as federal leaders are willing to try anything to get ahead—even to say their party’s policies are somehow responsible for panda pregnanciesI guess we’re just going to have to grin and bear this campaign a little bit longer.

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Want your employees to share content? Offer formalized programs and strategies

cellphone, content, marketing, social media, mobile

Even as marketing disciplines such as content marketing, employee advocacy and social selling are embraced by businesses of all types, there has been little revealed about employee perspectives on these initiatives. But according to new research from employee advocacy firm Trapit, employees are the linchpin that holds these initiatives together—and it’s critical that managers understand their wants and needs in order to spark widespread adoption.

A new survey from Trapit reveals that 74.9% of employees identify some type of business benefit to sharing content on social media—respondents indicated that brand awareness (42.7%), brand credibility (21%) and sales (11.2%) were the primary benefits of their efforts on social media.

Respondents also showed strong preferences for the types of content they would like to share with their social networks—55% of respondents indicated that sharing a mixture of third-party and company-created content is best for social media.

While employees were quite clear on content preferences, they were less clear on internal processes and distribution strategies. The majority of employees were encouraged to share content during meetings (56.5%), yet only 28.2% were encouraged to do so using software—whether it was email, collaboration tools or marketing platforms.

“It’s no surprise to us that employees see the immense benefit of engaging on social media around content that can bring additional and specific value to those relationships,” said Trapit CEO Henry Nothhaft, in a news release. “We’ve confirmed that businesses are on the right track with employee advocacy and content marketing, but it’s time to invest in the tools, processes and training that will turn these efforts into measurable ROI.”

While content marketing and employee advocacy are quickly becoming core competency in businesses across the globe, it’s clear based on employee feedback that many organizations are still struggling to implement strategies and tools that sufficiently support their teams in their efforts. Companies that can formalize programs and implement tools to fuel these efforts will gain a clear competitive edge in their respective markets.

Download the complete report here.

This survey was conducted among 400 professionals across the U.S. to understand the employee perspectives on content marketing initiatives. All respondents were managers or senior managers earning at least $75,000 per year. Trapit worked with AskYourTargetMarket (AYTM) to conduct the research.

Source: PRWeb; edited by Richard Carufel

Brand Advocacy Whitepaper

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Five tips for developing successful working relationships with journalists


A short while ago, we invited our clients and audiences to fill out a survey in which we asked ‘What are your PR department’s top 5 objectives?’.

Thanks to the great feedback we received, the content development team at MediaMiser is excited to release a 5-part blog series based on those responses entitled ‘Meeting your department’s top 5 PR objectives‘.

So, you want to have a (professional) relationship with a journalist, do you?

At the risk of sounding rude: Get in line. Journalists—especially in the current climate of newsroom cuts, shrinking budgets and hand-wringing over the state of the industry—are overworked, often over-contacted by PR professionals, and generally have no patience for anyone who wastes their time.

Send a journo on a figurative wild goose chase, and the chances of having a productive relationship with them in the future quickly becomes slim to none.

And while there’s no one-size-fits-all solution to establishing and maintaining good working relationships with reporters, editors, producers and the like, there are some overarching best practices you’d be wise to follow before picking up the phone or hitting ‘send’ on that email:

Do your research. In order to cover the other points below, you’ll need to put in some up-front effort first. Research which journalists have recently reported on your specific topic, noting their angle, who they’ve interviewed, and the tone of the article (a media monitoring and analysis program can come in pretty handy right about now). Once you’ve got this mapped out, providing relevant information to a journalist suddenly becomes much easier.

Be human, and be friendly. It’s amazing how much goodwill this simple exercise can generate, and it’s also amazing how little time some professionals seem to have for it. Everyone’s busy, and everyone’s stressed at times, but taking the extra time to relate to someone on a personal level doesn’t only stand to make your business relationship better—it just makes life more enjoyable. Journalists, after all, are people too: If they’ve written something in the past that you enjoyed, let them know.

But don’t be disingenuous about it: Blatant sucking up isn’t the way to go, either.

Be useful: This may seem obvious, but the number of times journalists receive completely irrelevant pitches proves otherwise. Instead of viewing journalists as walking amplifiers for your red-hot pitch, instead ask yourself: How can I be of use to a journalist? What story idea can I pitch that might follow up on their previous articles, or how can I provide insights or data to supplement a story they could be writing right now (or tomorrow)?  Making yourself useful is the best way to get your organization’s name in the news, while (hopefully) forging a lasting relationship with the journalist.

Don’t mislead anyone. Another obvious one that seems to be less-than-obvious in actual practice: be honest with your pitch. According to The Media Influencers Report, 90 per cent of digital journalists say they’ve been duped by PR pros (with nearly a quarter saying it happens “often”).It may be tempting to skirt certain details if you know it’ll get you a placement, but you need to be mindful of potential long-term damage to the relationship.

Be respectful. By now maybe you’ve established a couple decent working relationships, and have been promised a placement on your latest pitch. Great! Good job. But take heed: if you don’t see the story appear right away, try not to hound your journalist contact about it.

Editorial decisions are often directly dependent on how much advertising is sold for a particular issue of a newspaper or magazine (which determines the number of pages in that issue). Sometimes there’s simply no room for your story that day, that week or that month. Stories also sometimes get bumped or put on hold in favour of more immediate, breaking news, so don’t take it personally if your piece gets delayed or even shelved.

If you’re interested in chatting more about the do’s and don’ts of contacting and dealing with journalists, don’t hesitate to drop me a line at or on Twitter at @jim_donnelly.

Jim Donnelly is the former Editor of Ottawa Business Journal, and is MediaMiser’s Director of Content.

Just a reminder, this five-part series includes:

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B2B marketers using predictive analytics outperform those using traditional analytics

analytics, analyze, media, media analysis

B2B marketing organizations that strategically use predictive analytics outperform other organizations that use more traditional data analytics approaches to improve marketing execution and business results, new research conducted by Forrester Consulting on behalf of B2B predictive marketing software firm Radius reveals.

The findings show that predictive analytics is going mainstream, with a majority of marketers (61 percent) using predictive analytics today, allowing them to anticipate outcomes with a significant probability of accuracy.

The study, From Insight to Action: How Predictive Analytics Improves B2B Marketing Outcomes, yielded three key findings:

  • B2B marketers who use predictive analytics outperform their counterparts who do not.
    • Predictive analytics users are twice as likely to outperform non-users on several key business metrics, including:
      • Exceeding revenue growth target;
      • Exceeding marketing goals for revenue contribution;
      • Commanding a higher market share than competitors.
  • Predictive analytics helps B2B marketers identify and address new markets.
    • According to the study, marketers’ top challenge is limited visibility into addressable markets, but:
      • 86 percent agree that predictive analytics help them evaluate new market opportunities;
      • 84 percent say that insights from these marketing-focused analytics have become the primary driver in their go-to-market strategies.
  • Predictive analytics impacts the entire customer lifecycle, not just pre-sales acquisition.
    • While most marketers (89 percent) see value in using predictive analytics to identify new opportunities and to better qualify leads, the more advanced users also realize upstream and downstream benefits:
      • 97 percent of predictive analytics users analyze their best customers and understand how/why they buy;
      • 92 percent of predictive analytics users optimize the marketing mix to reach the right types of buyers.

“As the findings of this study prove, the best B2B marketers are predictive analytics users,” said Radius’ director of product marketing John Hurley, in a news release. “This is because they can pursue new market opportunities and attract, analyze and engage customers with insights backed by data science, not guesswork. Given our goal for this study was to evaluate the use of predictive analytics among B2B marketers, we were excited to find the majority of companies have already incorporated these systems into their marketing arsenals and are actively driving business growth. We’ve entered an age where technology and data science can deliver the power of analytics to marketers.”

Radius commissioned Forrester Consulting to survey 106 B2B marketing executives and CMOs in the U.S.

Source: Business Wire; edited by Richard Carufel

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A personal reflection of the PR industry over the last decade—and where we’re going

social media, pr, marketing, facebook, twitter, illustration, web, internet,

The year was 2005. Friendster and Myspace led the social networking world, Facebook and LinkedIn were both in its infancy, and Twitter was #nonexistent.

As far as the media environment, the central economic question in journalism was how long it would take online journalism (which was expected to take in $12 billion in ad revenue in 2005) to become a major economic engine, and whether it would ever be as big as print (which brought in $49 billion in ad revenues in 2005). This according to PewResearch Center’s 2006 State of the Media Report.

Fast forward 10 years, and social media has influenced the news media in ways no one anticipated.

In PewResearch Center’s 2015 report on the evolving role of news on Twitter and Facebook, it was uncovered that the share of Americans for whom Twitter and Facebook serve as a source of news is continuing to rise. According to the report, users of Twitter (63%) and Facebook (63%) say each platform serves as a source for news about events and issues outside the realm of friends and family.

Even journalists say they use social media to keep up with the news more than newspapers.

On top of that, a decade later, the economic question of how long it would take online journalism to trump newspaper revenue has been answered. According to the 2015 State of the Media Report, $50.7 billion was spent on digital news ads in 2014, including mobile; compared to newspaper ad revenue which reached $19.9 billion in 2014.

There’s no question that the evolving media industry has had a huge impact on how my role as a PR practitioner has changed over the last ten years. Despite these changes, some of the basic fundamentals of how we counsel clients and interact with the media have remained the same.

The key questions at the forefront when having conversations with thought leadership spokespeople have consistently included:

  • How can we tell your story in a way that informs, educates and inspires your priority stakeholders?
  • What can you bring to the table that is different from what has already been covered in the media and allows you to stand out from similar experts?
  • What is truly keeping your clients up at night, or what should be that they are not aware of?

While a number of other questions are part of the initial dialogue, it are these specific questions that have allowed me to develop thought provoking pitches that grab the attention of reporters.

In this same vein, the way I interact with reporters has also fundamentally stayed the same. A presentation given by Dan Pink on the ABC’s of persuading made this even more apparent. According to Pink, you can close any deal as long as you are “Attuned, Buoyant and Clear”.

How does all of this relate to my interaction with reporters?

  • Attunement is the ability to understand the perspective of your prospects and more broadly, see things through their eyes. While empathy and understanding of emotions is part of this equation, understanding someone’s thinking is really what it’s all about. In the world of pitching reporters, attunement is definitely something that comes into play before I hit send on any email to a reporter, as I make sure to think about the following: How is my source going to be able to add value to the current reporting they’ve already been doing on this topic? What new perspective can they offer that hasn’t already been covered?
  • Buoyancyrefers to being optimistic and resilient, especially given how many times people will say no to a solicitation. While attunement certainly has increased my chances reporters say “yes” to my pitches more than “no”, in the last decade I’ve also had my fair share of reporters who have hung up on me. While it’s easy to give up after being faced with such rejection, instead of getting frustrated and deflated, I’ve challenged myself to think outside the box, revamp my pitches and find new contacts who see value in what I’m offering. This ability to recover and move on in spite of rejection has been pivotal for me in a highly competitive media relations market.
  • Clarity is the ability to succinctly get your prospect relevant information in a short, easy, compelling summary that identifies the precise problem or issue as quickly as possible. The clarity technique is really the golden rule that PR practitioners learn right out of the gate, but often times the hardest one to perfect. My ability to be both economical (email pitches are as short as possible) and straightforward (get to the point quickly) when pitching reporters has definitely helped me catch the attention of reporters over the last decade.

So what has changed?

Public relations is all about influencing audience behavior, wherever those audiences live, and there’s no question that the number of tools available to reach these audiences has increased insurmountably over the last decade. When I started my career the primary means of communicating with audiences was limited to paid media (advertising and direct marketing) and earned media (PR placements). Advances in social media have really been a game changer by way of directing the conversation for our clients.

In addition, while content marketing has always existed in some regard for most b2b companies with a strong POV to share, it’s become a new buzz word over the last 5 years that has also redefined our profession.

So what will the next 10 years look like?

In 2011/12, PRSA led an international effort to modernize the definition of public relations and replace a definition adopted in 1982 by the PRSA National Assembly. PRSA initiated a crowdsourcing campaign and public vote that produced the following definition:

Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.”

While it’s very possible this definition will continue to evolve in the next 10 years to keep up with our changing roles and the technological advances at our finger tips—the ability to build mutually beneficial relationships, especially with reporters will become increasingly important in the crowded and fast paced media landscape.

Guest contributor Lisa Seidenberg is Associated Vice President, Media Relations at Greentarget; a strategic public relations firm focused exclusively on business-to-business organizations. Article first appeared on

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The power of association: Protecting your reputation when partners go astray

reputation, people, shadows, sponsorship, company,

In the midst of the Volkswagen scandalin which VW was caught installing software on diesel cars that allowed them to trick U.S. emissions testscompanies are reportedly putting the brakes on potential partnership deals with the automaker.

Rumors have been circulating that Redbull and VW were negotiating to make VW the supplier of Formula 1’s “power units” and acquire Red Bull Racing, with Red Bull taking a sponsorship role. But in light of recent events, Red Bull Racing boss Christian Horner has admitted to NBC that any deal “seemed to go up in smoke.”

Does this story sound familiar? If so, it’s probably because we’ve seen countless companies sever ties and even be forced to apologize on their partner’s behalf after a media or customer SNAFU. These cases are just further proof that in today’s world, the public doesn’t see a distinction between a company’s values and those of its affiliates.

Because of this, at MediaMiser, businesses with large supply chains or big contracts in the works often ask us to vet current or potential partners for red flags.

Sifting through archives of news coverage allows us to connect the dots on issues that may otherwise go unnoticed. And we’ve unearthed some critical pieces of information through this process: earlier this year, we discovered a vice-president of a potential contract winner was in the thick of a domestic abuse scandal and being replaced.

Another contract bidder was headed to court for fraudulently securing public contracts and diverting millions through sham companies.

Still another supplier had its fair share of press mentions, too—for charitable work in the community. Needless to say, unlike the first two, this firm wasn’t red-flagged as a potential risk based on its media content.

Companies work hard to cultivate a positive reputation. So being associated with another’s damaging press is at best a costly headache, and at worst an existential threat.

So are you allied with the “good guys”? The tough part is, you don’t always know. After years of working with a particular partner or client, unsavoury details about them may suddenly begin to trickle down into the headlines—and if they’re a major partner or supplier, it doesn’t take long to get yourself roped into the narrative.

MediaMiser’s reputation reviews and company case studies can help a company’s risk management team pinpoint weaknesses in its supply chain, or identify shortcomings in potential partners or bid winners, via an in-depth scan of media content. It’s one of the easiest ways to take the guesswork out of your partnerships and protect your brand.

For more info on our media monitoring process, check out our recent case study.

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