PR Profiles

Get to know some of the top minds in the PR and communications industry in this series of short interviews.
New episodes of PR Profiles will be released on the first Thursday of every month.
Show Notes
PR Profiles: A Conversation with Abbi Whitaker, President of The Abbi Agency
“The best thing about being in PR is you can change the conversation,” says Abbi Whitaker, President of The Abbi Agency in Reno, Nevada. Recognized as a 2020 Top Woman in PR by PRNEWS, Abbi started her agency almost 14 years ago after noticing a void for “really thoughtful PR” in Nevada. “It was...
PR Profiles: A Conversation with Karen Swim, Founder of Words for Hire and President of Solo PR Pro
Karen Swim is a true PR powerhouse, no doubt about it. Not only does she run her successful virtual agency, Words for Hire, but she also has, “the joy and pleasure of leading a professional organization for independent PR practitioners” called Solo PR Pro. For her, Solo PR Pro is more than a...
PR Profiles: A Conversation with Brian Hart, Founder and President of Flackable
“I started my career in the boiler room of a small financial services practice making over a hundred cold calls most days,” says Brian Hart, the founder of Flackable, an award-winning PR agency in Philadelphia. For a recent college grad who had just interned at a large PR agency and wanted to get...
PR Profiles: A Conversation with 2022 PRSA Chair-Elect Michelle Egan
“When I was a kid, I would go to the library and get stuck in there,” says Michelle Egan from her office in Anchorage, Alaska. “Not because I would sit down and read a book, but because I would go from section to section, learn a little something about each and then move on.” Being in...
PR Profiles: A Conversation with Annie Scranton
“It’s been ingrained in me to watch the news early in the morning,” says Annie Scranton, founder and president of Pace Public Relations and host of the PR Pace podcast. “Without reading and consuming the news voraciously I wouldn’t be able to do my job.” Before she started her industry-agnostic...
PR Profiles: A Conversation with Melissa Agnes
“My story is a story,” says Melissa Agnes with a laugh, recalling how she, an entrepreneur since she was 21, got into crisis communications. Thirteen years ago, Melissa had no idea she would one day be an expert in crisis comms—or that it was even a field she could specialize in. At the time,...
PR Profiles: A Conversation with David Landis
Before he was the president of a successful PR agency celebrating 30 years in San Francisco, David Landis was a classical pianist. It seems only right then that some of Landis Communications Inc. (LCI)’s first clients were in the entertainment industry. While the agency now specializes in tech,...
PR Profiles: A Conversation with Gini Dietrich
Gini Dietrich’s been part of a lot of PR projects, but she may be best known for the PESO model and Spin Sucks, a blog, podcast and book. Spin Sucks was launched as an experimental agency blog for Arment Dietrich back in 2006, but quickly progressed from agency blog to industry resource. “We...
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Seasoned Communicator Ryan Hughes Joins Allison’s Global Reputation Risk + Public Affairs Practice
Chicago, IL (November 30, 2023) – Allison, the global integrated marketing and communications consultancy with over 1,000 employees across more than 50 markets, has hired seasoned communicator Ryan Hughes to join their Global Reputation Risk + Public Affairs Practice...
Zapwater Communications Announced as Ambergris Cay’s Agency of Record (U.S.)
MIAMI, Fla. (November 30, 2023) - Zapwater Communications is thrilled to announce Ambergris Cay, an exquisite private island in the Turks and Caicos, as its newest client. Located just 600 miles south of Miami, Ambergris Cay is a haven for discerning travelers and...
Warschawski Expands Team with Addition of Sam McGee as Director
Sam brings deep public relations and issue advocacy expertise across diverse set of sectors BALTIMORE – November 29, 2023 – Warschawski, a fully integrated advertising, digital, PR, branding and marketing communications agency, today announced the addition of Sam...