PR Profiles

Get to know some of the top minds in the PR and communications industry in this series of short interviews.
New episodes of PR Profiles will be released on the first Thursday of every month.
Show Notes
PR Profiles: A Conversation with Abbi Whitaker, President of The Abbi Agency
“The best thing about being in PR is you can change the conversation,” says Abbi Whitaker, President of The Abbi Agency in Reno, Nevada. Recognized as a 2020 Top Woman in PR by PRNEWS, Abbi started her agency almost 14 years ago after noticing a void for “really thoughtful PR” in Nevada. “It was...
PR Profiles: A Conversation with Karen Swim, Founder of Words for Hire and President of Solo PR Pro
Karen Swim is a true PR powerhouse, no doubt about it. Not only does she run her successful virtual agency, Words for Hire, but she also has, “the joy and pleasure of leading a professional organization for independent PR practitioners” called Solo PR Pro. For her, Solo PR Pro is more than a...
PR Profiles: A Conversation with Brian Hart, Founder and President of Flackable
“I started my career in the boiler room of a small financial services practice making over a hundred cold calls most days,” says Brian Hart, the founder of Flackable, an award-winning PR agency in Philadelphia. For a recent college grad who had just interned at a large PR agency and wanted to get...
PR Profiles: A Conversation with 2022 PRSA Chair-Elect Michelle Egan
“When I was a kid, I would go to the library and get stuck in there,” says Michelle Egan from her office in Anchorage, Alaska. “Not because I would sit down and read a book, but because I would go from section to section, learn a little something about each and then move on.” Being in...
PR Profiles: A Conversation with Annie Scranton
“It’s been ingrained in me to watch the news early in the morning,” says Annie Scranton, founder and president of Pace Public Relations and host of the PR Pace podcast. “Without reading and consuming the news voraciously I wouldn’t be able to do my job.” Before she started her industry-agnostic...
PR Profiles: A Conversation with Melissa Agnes
“My story is a story,” says Melissa Agnes with a laugh, recalling how she, an entrepreneur since she was 21, got into crisis communications. Thirteen years ago, Melissa had no idea she would one day be an expert in crisis comms—or that it was even a field she could specialize in. At the time,...
PR Profiles: A Conversation with David Landis
Before he was the president of a successful PR agency celebrating 30 years in San Francisco, David Landis was a classical pianist. It seems only right then that some of Landis Communications Inc. (LCI)’s first clients were in the entertainment industry. While the agency now specializes in tech,...
PR Profiles: A Conversation with Gini Dietrich
Gini Dietrich’s been part of a lot of PR projects, but she may be best known for the PESO model and Spin Sucks, a blog, podcast and book. Spin Sucks was launched as an experimental agency blog for Arment Dietrich back in 2006, but quickly progressed from agency blog to industry resource. “We...
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Baretz+Brunelle Adds Former Director of Communications at Paul Weiss
Baretz+Brunelle, a leading communications and business advisory firm to the legal industry, announces the addition of Xenia Kobylarz, the former director of communications at Paul, Weiss, Rifkind, Wharton & Garrison. She joins B+B as a senior managing director in...
Kroger Precision Marketing Recognized as Industry Leader in Online Brand Safety
For the fourth year in a row, Kroger Precision Marketing—the retail media business of the Kroger Co. powered by 84.51°—is one of an elite group of media publishers to achieve platinum certification from the Trustworthy Accountability Group (TAG). As the world’s...
Curacao Retailer Names Bob Gold & Associates its Public Relations Agency of Record
Curacao, the largest Hispanic-serving retailer in the West Coast, announced that it has selected Bob Gold & Associates, a nationally recognized data-driven public relations and brand management firm, as its PR agency of record. The agency will help build awareness...